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B2B Craftworks
Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
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What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Maslow's Hierarchy of Needs
https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
Seth Godin's A hierarchy of business to business needs
https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/