The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.
Google these folks for more info:
Jenni Gritters
Stacy Corneau
Lizzie Davey
Sarah Greesonbach
Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.
This is part one, part two will be published next!
Google these peeps for more info:
Lizzie Davey
Jenni Gritters
Stacy Corneau
Sarah Greesonbach
Most of the writers I work with aren't sure what to do with LinkedIn.
The promise is obvious: a free platform that just costs time to potentially get in front of your target audience.
"But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..."
So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post!
www.b2bwritinginstitute.com
On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor.
What is mindset? Why is it so important? What are the tangible changes I've experienced?
It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work.
More about coaching: https://b2bwritinginstitute.com/coaching/
I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference!
Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA
In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness."
They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience.
Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels of impact and authenticity in their thought leadership.
The episode concludes with a forward-looking discussion on "Thought Leadership 3.0," a new paradigm that emphasizes depth, meaningful social impact, and sustainable content practices.
See the "Map of Consciousness: https://b2bwritinginstitute.com/exploring-thought-leadership-with-elzet-blaauw-the-power-of-consciousness-in-building-authentic-influence/
Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/
See the Quadrant: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/
Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership.
Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader.
The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them move into higher-impact quadrants.
See the Quadrant: https://b2bwritinginstitute.com/exploring-thought-leadership-thought-leadership-for-authentic-experts-w-co-host-elzet-blaauw/
Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/
See the Quadrant on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/
Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either.
Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on.
Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENo
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/
Society for Technical Writers
https://www.stc.org/
Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end.
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it.
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/
Society for Technical Writers
https://www.stc.org/
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :).
Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!
Sign up for STAMP FANS:
my.stampfans.com/sarah-greesonbach
Sign up to be notified when the free webinars launch:
https://b2bwritinginstitute.com/
Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :).
See the original email:
https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr
Subscribe:
https://b2bwritinginstitute.com/
You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out.
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Maslow's Hierarchy of Needs
https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
Seth Godin's A hierarchy of business to business needs
https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/
In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer.
We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and establishing yourself as a consultant-like relationship with clients, fostering a more equal and respectful collaboration.
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.
The holistic pricing rubric:
https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit
Playing Big by Tara Mohr Inner Mentor Exercise:
https://www.taramohr.com/book/inner-mentor-signup/
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃).
More about Belinda:
https://www.copywritematters.com/
More about B2BWI:
https://b2bwritinginstitute.com/
More about Belinda:
https://www.copywritematters.com/
More about B2BWI:
https://b2bwritinginstitute.com/
Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better.
Read the session notes as we go:
https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit#
Use the Session Graphic Organizer to do your journaling:
https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9FJUtv3x3dkqJUV0/edit
Want to join our B2B writing "study group"? Just email hello@B2BWritingInstitute.com with the title "Moonshot" and I'll get you the details :).
Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice.
Here's the sentence we talk about:
"Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up."
Writer Paradise:
https://b2bwritinginstitute.com
Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B.
You should be on this list:
https://b2bwritinginstitute.com/
B2B Writing Seminar:
https://b2bwritinginstitute.podia.com/b2b-writing-seminar
B2B Moonshot Machine membership:
https://b2bwritinginstitute.podia.com/moonshot-machine
This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October.
Stay in touch by email
https://b2bwritinginstitute.com/join-b2bwi/
Free webinar on writer's block and burnout
https://b2bwritinginstitute.podia.com/burnout-writers-block
B2B Moonshot Machine (New 6-month option!)
https://b2bwritinginstitute.podia.com/moonshot-machine
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Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
27:07
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
24:51
What writers should post on LinkedIn (Proof, prowess, personality)
4:54
Cruel World (How I Became an Optimist)
5:48
How to be happy without a happy life (3 Mindset habits of successful freelancers)
7:55
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
39:03
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
38:50
Weird, old, FAT.... and good at business?
11:34
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
34:46
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
34:37
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
29:06
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
16:24
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
6:27
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
40:21
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
39:27
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
25:56
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
33:45
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
50:48
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
47:43
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
33:48
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
41:05
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
1:22:29
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
13:32
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
20:03
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
13:50