Filmmaking is one of the most arduous yet rewarding content creation processes. It combines visuals and audio to create stunning materials, perfect for catering to people's extremely short attention spans these days. Given its powerful engagement traction, businesses can benefit from filmmaking in building their brand. This is what Kris Green does through his company, Wimberley Films. Joining Steph Silver, he shares how they create video content to help businesses jumpstart a strong marketing campaign, emphasizing how this creates a deep connection with the target market. Kris also shares his journey from starting as a graphic artist, a creator of wedding videos, to becoming a producer of brand message films. He reflects on the challenges of selling himself as an artist, which requires a lot of confidence and consistency.