Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused on conversations with a range of investment industry experts talking about the opportunities and challenges of financial services, the evolution and impact of products, practical investment marketing insights and personal development for careers. 

AIM is passionate about marketing being recognised as an influential and strategic part of business. It provides investment marketers with resources, events and courses to help them improve industry knowledge, develop their careers and build their network.

Subscribe for alerts for AIM High, with a new episode every two weeks and find out more about what AIM offers at investmentmarketers.com

In our debut podcast, Twink welcomes guests Diana Mackay, Managing Director for Global Distribution Solutions at Broadridge, and Peter Beckett, Global Head of Distribution Marketing at Schroders, to discuss the unique opportunities and challenges of marketing across Europe. 

Diana MacKay is the Managing Director for Broadridge Insights, but has spent the last 30 years studying Europe, collecting data and recognising trends to predict the direction of travel. She's well known for her experience, insight and analysis of the global funds market, specialist consulting and research in the asset management arena with a particular focus on cross-border distribution. 

Peter Beckett is the Global Head of Distribution Marketing at Schroders. He has 20 years of experience in the industry, joining Schroders at the peak of the dotcom bubble as a UK retail marketing manager, before moving to UBS Global Asset Management as Head of UK retail marketing and then returning to Schroders, originally as head of European marketing, moving on to running the APAC region and managing a number of central teams, before taking on the Global Distribution role.

Themes covered in the podcast include:
• The time it takes to successfully market across Europe
• The central vs local debate
• Changes in the value chain and distributors controlling prices
• The impact around the growing sale of passives
• Repackaging value and differentiating product
• The impact of digital and the personalised experience