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In an effort to reach out to young and BIPOC donors, Bloodworks Northwest is teaming up with The Residency, a local nonprofit seeking to build a powerful community of young hip-hop artists equipped with the artistic and leadership skills, business acumen, and mentorship necessary to become professional artists and cultural change makers. The campaign is called, "Where The Heart Lives." 
 Success in this campaign also depends on local community leaders like Converge Media's TraeAnna Holiday. Bloodworks 101 producer spoke to TraeAnna recently on the importance of the campaign and how the issue of blood donation has touched her family.