INFLUENCER MARKETING IS A FORCE IN SHAPING CONSUMER BEHAVIOR AND DRIVING PURCHASE DECISIONS. THINK ABOUT IT—WHEN YOUR FAVORITE SOCIAL MEDIA PERSONALITY RAVES ABOUT A PRODUCT, DON'T YOU FEEL COMPELLED TO CHECK IT OUT? THAT'S THE POWER OF INFLUENCERS IN ACTION.
THIS GOES BACK TO BRANDING AND THE POWER OF A PERSONAL BRAND IS JUST AS IMPORTANT AS A BUSINESS BRAND. THINK, MR. BEAST. AND HIS PRODUCTS AT WALMART.
LOOKING TO TAP INTO A NEW AUDIENCE. PARTNERING WITH AN INFLUENCER WHO SHARES YOUR COMMITMENT NOT ONLY ENHANCES YOUR BRAND'S CREDIBILITY BUT ALSO OPENS DOORS TO A COMMUNITY OF LIKE-MINDED INDIVIDUALS EAGER TO EMBRACE YOUR PRODUCTS. BRANDS THAT DO THIS CREATE A FOUNDATION OF LOYAL FOLLOWERS WHO ARE SPREADING THEIR BRAND BECAUSE THEY KNOW IT, USE IT, AND LOVE IT.
FINDING THE RIGHT FIT:
BUT HOW DO YOU IDENTIFY INFLUENCERS WHO RESONATE WITH YOUR BRAND VALUES AND TARGET AUDIENCE? IT'S ALL ABOUT DOING YOUR HOMEWORK. DIVE DEEP INTO THEIR CONTENT, ENGAGEMENT RATES, AND AUDIENCE DEMOGRAPHICS TO ENSURE ALIGNMENT WITH YOUR BRAND ETHOS. YOU COULD REACH OUT TO THESE ACCOUNTS AND OFFER YOU SEND THEM A FREE PRODUCT AND IN RETURN FOR A REVIEW. WHEN I REACH OUT TO BRANDS, I WILL USUALLY SAY, IF YOU LOVE THE PRODUCT AND SHARE WHAT YOUR FEEDBACK, WE WOULD LOVE IF YOU COULD TAG US... THAT WAY THE CUSTOMER GIVES YOU THEIR TRUE FEELINGS. THIS IS A GOOD WAY TO GET TESTIMONIALS YOU CAN TURN AROUND AND SHARE! I USUALLY LOOK FOR INFLUENCERS WHO ARE USING A PUBLIC ACCOUNT, BECAUSE THEN THEIR RESPONSES WILL BE PUBLIC AND SHARABLE. ANOTHER OPTION WOULD BE USE YOUR CURRENT CLIENTS, MAYBE THERE’S A CLIENT WHO IS A PUBLIC ACCOUNT THAT IS ALREADY KNOWING AND USING YOUR PRODUCTS.
THIS IS METHOD WILL COST YOUR IN THE FOREFRONT, BUT WE ARE HOPING THAT IT WILL HAVE A LONG TERM IMPACT THAT IS POSITIVE. REMEMBER, IF YOU ARE REACHING OUT TO BRANDS AND OFFERING TO WORK WITH THEM, YOU ARE GOING TO GET MORE NO’S THAN YES’S. KEEP THAT IN MIND, DON’T GET DISCOURAGED, PLUS SOME MIGHT NOT EVEN RESPOND!! SOME REASONS ARE, WHEN YOU ARE COLD CALLING, REACHING OUT TO AN INFLUENCER THAT YOU DON’T HAVE A CONNECTION WITH, IT FEELS SALESY... TRY TO INTERACT WITH THEIR CONTENT FIRST BEFORE YOU REACH OUT, YOU WANT TO BE ON THEIR RADAR, GIVE THEM WHAT THEY NEED, ENGAGEMNET, ETC BEFORE YOU ASK.. REMEMBER GIVE GIVE THEN ASK... THIS METHOD IS A TRADE OF GOODS.
BY HARNESSING THE POWER OF INFLUENCERS, YOU CAN ELEVATE YOUR BRAND MESSAGE, EXPAND YOUR REACH, AND EMBARK ON A JOURNEY OF ENDLESS POSSIBILITIES. IF YOU HAVE A PRODUCT OR SERVICE THAT YOU WOULD LIKE REVIEWED I WOULD BE HAPPY TO WORK WITH YOU! GET OUT THERE, SEND A MESSAGE AND LET’S BEGIN THIS NETWORKING!
@simplylaurendenny on social sites
or
simplylaurendenny@gmail.com
Lauren Denny-- www.laurendenny.com
INFLUENCER MARKETING IS A FORCE IN SHAPING CONSUMER BEHAVIOR AND DRIVING PURCHASE DECISIONS. THINK ABOUT IT—WHEN YOUR FAVORITE SOCIAL MEDIA PERSONALITY RAVES ABOUT A PRODUCT, DON'T YOU FEEL COMPELLED TO CHECK IT OUT? THAT'S THE POWER OF INFLUENCERS IN ACTION.
THIS GOES BACK TO BRANDING AND THE POWER OF A PERSONAL BRAND IS JUST AS IMPORTANT AS A BUSINESS BRAND. THINK, MR. BEAST. AND HIS PRODUCTS AT WALMART.
LOOKING TO TAP INTO A NEW AUDIENCE. PARTNERING WITH AN INFLUENCER WHO SHARES YOUR COMMITMENT NOT ONLY ENHANCES YOUR BRAND'S CREDIBILITY BUT ALSO OPENS DOORS TO A COMMUNITY OF LIKE-MINDED INDIVIDUALS EAGER TO EMBRACE YOUR PRODUCTS. BRANDS THAT DO THIS CREATE A FOUNDATION OF LOYAL FOLLOWERS WHO ARE SPREADING THEIR BRAND BECAUSE THEY KNOW IT, USE IT, AND LOVE IT.
FINDING THE RIGHT FIT:
BUT HOW DO YOU IDENTIFY INFLUENCERS WHO RESONATE WITH YOUR BRAND VALUES AND TARGET AUDIENCE? IT'S ALL ABOUT DOING YOUR HOMEWORK. DIVE DEEP INTO THEIR CONTENT, ENGAGEMENT RATES, AND AUDIENCE DEMOGRAPHICS TO ENSURE ALIGNMENT WITH YOUR BRAND ETHOS. YOU COULD REACH OUT TO THESE ACCOUNTS AND OFFER YOU SEND THEM A FREE PRODUCT AND IN RETURN FOR A REVIEW. WHEN I REACH OUT TO BRANDS, I WILL USUALLY SAY, IF YOU LOVE THE PRODUCT AND SHARE WHAT YOUR FEEDBACK, WE WOULD LOVE IF YOU COULD TAG US... THAT WAY THE CUSTOMER GIVES YOU THEIR TRUE FEELINGS. THIS IS A GOOD WAY TO GET TESTIMONIALS YOU CAN TURN AROUND AND SHARE! I USUALLY LOOK FOR INFLUENCERS WHO ARE USING A PUBLIC ACCOUNT, BECAUSE THEN THEIR RESPONSES WILL BE PUBLIC AND SHARABLE. ANOTHER OPTION WOULD BE USE YOUR CURRENT CLIENTS, MAYBE THERE’S A CLIENT WHO IS A PUBLIC ACCOUNT THAT IS ALREADY KNOWING AND USING YOUR PRODUCTS.
THIS IS METHOD WILL COST YOUR IN THE FOREFRONT, BUT WE ARE HOPING THAT IT WILL HAVE A LONG TERM IMPACT THAT IS POSITIVE. REMEMBER, IF YOU ARE REACHING OUT TO BRANDS AND OFFERING TO WORK WITH THEM, YOU ARE GOING TO GET MORE NO’S THAN YES’S. KEEP THAT IN MIND, DON’T GET DISCOURAGED, PLUS SOME MIGHT NOT EVEN RESPOND!! SOME REASONS ARE, WHEN YOU ARE COLD CALLING, REACHING OUT TO AN INFLUENCER THAT YOU DON’T HAVE A CONNECTION WITH, IT FEELS SALESY... TRY TO INTERACT WITH THEIR CONTENT FIRST BEFORE YOU REACH OUT, YOU WANT TO BE ON THEIR RADAR, GIVE THEM WHAT THEY NEED, ENGAGEMNET, ETC BEFORE YOU ASK.. REMEMBER GIVE GIVE THEN ASK... THIS METHOD IS A TRADE OF GOODS.
BY HARNESSING THE POWER OF INFLUENCERS, YOU CAN ELEVATE YOUR BRAND MESSAGE, EXPAND YOUR REACH, AND EMBARK ON A JOURNEY OF ENDLESS POSSIBILITIES. IF YOU HAVE A PRODUCT OR SERVICE THAT YOU WOULD LIKE REVIEWED I WOULD BE HAPPY TO WORK WITH YOU! GET OUT THERE, SEND A MESSAGE AND LET’S BEGIN THIS NETWORKING!
@simplylaurendenny on social sites
or
simplylaurendenny@gmail.com
Lauren Denny-- www.laurendenny.com