For a long time, I believed memberships were one of the most sustainable models you could build. I had run them before, I had seen them work, and that’s why I relaunched the Blissful Biz Hive last November.

What I didn’t expect was how much harder it felt to grow this time. Not because people didn’t see the value, but because joining something ongoing seemed to come with more hesitation than it used to.

In this episode, I talk about what I’ve been noticing beneath the surface, why the decision to join a membership often feels heavier than the price suggests, and why “maybe later” so rarely turns into a yes.

I also share the shift I’m making in my own business, what I’m building instead of leading with a membership, and how small, focused, one-time offers are creating more trust and momentum right now.

If you’ve been struggling with a membership, or wondering whether it should be the starting point at all, this episode will give you a clearer way to think about it.

➡️ FREE MASTERCLASS
If you want to see how this actually comes together in practice, sign up for my free masterclass where I’ll walk you through the full system.

You’ll learn:
🔥 what makes an offer truly irresistible (so you’re not just creating another course)
🔥 how premium offers, free trainings, and low-ticket offers work together as one system
🔥 how to set up a simple evergreen funnel that supports consistent sales without burnout

Save your spot here:
https://susannerieker.com/masterclass

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🎓 To learn more about how to work with me or to get instant access to freebies, trainings and more go to www.susannerieker.com. 🙏❤️