We’re happy to share the latest episode of HR Insights – The Podcast. This week our host Emily Ramji is speaking to Sofie Jacobs, founder of Urban Hatch. Sofie is a clinical midwife and entrepreneur who is re-defining parental support strategies for the workplace. 

Emily and Sofie discuss the opportunity organisations have to re-think parental support; partnering not just with expectant parents but also with their line managers and by providing digital and accessible solutions at the moments that matter most.


Key Timestamps 

• 0.31:  Introduction to Sofie 
• 3.59:  What is lacking in parental support for expectant and new parents?
• 6.20:  Parental support should be available for everyone 
• 7.04: Focusing on support for line managers 
• 12.58: Supporting the whole family 
• 14.25: Advice for best practice in parental support 
• 15.51:  Benefits of getting parental support right
• 18.09: Silver-lining coming out of COVID-19 
• 20.01:  Lasting advice for our listeners 

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