Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology.

Topics covered in this episode: 

• Understanding AI in animal chiropractic
• Practical uses of AI in marketing
• Experimenting with AI tools
• AI for content creation and efficiency
• Getting started with AI
• Website optimization tips

Links and Resources: 

• Learn more about Darcy Sullivan through her website
• Find the Propel Marketing & Design, Inc. on Facebook
• Find the Propel Marketing & Design, Inc. on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, TN, Dr. Colman not only serves the Fort Campbell community but has also played a key role in changing Tennessee law to expand access to animal chiropractic. She believes precise, holistic care can be a powerful catalyst for healing, whether for people or animals.

Topics covered in this episode: 

• Dr. Laura’s journey and motivation
• Early obstacles, unexpected lessons, and navigating professional hurdles
• The political climate in Tennessee, key legal battles, and legislative victories
• Facing Opposition
• Setting Standards and Building Bridges
• Encouragement and guidance for future animal chiropractic practitioners

Links and Resources: 

• Learn more about Dr. Laura Colman through her website
• Find the Holistic Health Center on Facebook
• Find the Holistic Health Center on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Listen to the podcast: https://pod.link/1493136789

Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.

Topics covered in this episode: 

• Starting a mobile practice
• Transitioning to vet offices
• Opening a brick and mortar office
• Pros and cons of different practice models

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.

Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings. 

Topics covered in this episode: 

• Building strong relationships and networking with purpose
• Developing effective marketing strategies
• Getting clear on your ideal client and messaging
• Understanding and confidently sharing your value as a practitioner
• Embracing tools like SEO, social media, and patient education to broaden your reach and build trust.

Links and Resources: 

• Learn more about Rocket Chiro
• Find Rocket Chiro on Facebook
• Find Rocket Chiro on Instagram
• Listen to the Rocket Chiropractic Podcast

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a veterinarian surgeon, Dr. Katie explains how effective communication with clients and other professionals is vital for a sustainable and successful practice. This episode will encourage you to assess your business practices and consider what critical elements you might be neglecting.

Topics covered in this episode: 

• Expectations vs. reality of animal chiropractic
• The importance of building relationships
• Insights from other business owners
• Lessons from a veterinary surgeon
• Identifying business bottlenecks

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie shares personal experiences and offers strategies to help fellow practitioners make more informed decisions about whom they serve and stresses the significance of maintaining a balance between financial needs and personal satisfaction in order to prevent burnout.

Topics covered in this episode: 

• The challenge of not serving everyone
• Defining your ideal client
• The importance of chemistry calls
• Strategies for client selection

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the importance of perseverance and resilience. This episode will help you to channel your own frustrations and obstacles into fuel for success and to understand the realities of building a professional career in animal chiropractic.

Topics covered in this episode: 

• The harsh realities of business ownership
• Facing challenges and proving doubters wrong
• Using Dark Side Energy as motivation

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Dr. McCauley has dedicated her career to improving pets' quality of life. After graduating from Colorado State University, she spent six years in general practice before pioneering the field of Veterinary Rehabilitation. In 1998, she opened the first Veterinary Rehabilitation Clinic and created the first underwater treadmill for dogs. She has taught at the Canine Rehabilitation Institute for 14 years and is certified in Acupuncture, Chiropractic therapy, and Canine Sports Medicine.

As an international lecturer and author, Dr. McCauley has earned several awards, including the 2011 Iams AARV Award and the 2015 AHVMA Holistic Practitioner Award. She also works as a locum at the Louisiana School of Veterinary Medicine.

Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation service in North Carolina, and founded Optimum Pet Vitality in 2020. This platform empowers professionals and pet owners worldwide to promote pets' optimal health.

Topics covered in this episode: 

• Dr. Lori McCauley's journey with neurodivergence
• Understanding neurodivergence in animal care providers
• Types and traits of neurodivergence
• Empathy and emotional challenges
• Coping mechanisms: masking, camouflaging, and mirroring
• Stress, Health Impacts, and workplace strategies

Links and Resources: 

• Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
• Find Dr. McCauley on Facebook
• Find Dr. McCauley on Instagram
• Find Dr. McCauley on YouTube

Online Testing for ADHD

• Mental Health America 
• HealthCentral 
• PsychCentral
• Clinical Partners
• Attention Deficit Disorder Association
• Not diagnostic – talk to a Medical Professional

Tests for Autism and Neurodivergence

• Embrace Autism Tests (AQ-10 (short Autism Quotient), AQ (Autism Quotient), Empathy Quotient, RAADS, Aspie Quiz, CAT-Q (Camouflaging Autistic Traits Questionnaire), Toronto Alexithymia Scale, Toronto Empathy Questionnaire)

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo.

After working in orthopedics and sports medicine, he combined his expertise with his passion for animals, earning his canine rehabilitation certification in 2015. In 2017, he founded TheK9PT, initially as a mobile practice to improve access to canine rehabilitation. By 2020, the business expanded into a hybrid model with in-home and in-clinic sessions in Irving Park, Chicago.

A leader in the field, Dr. Francisco mentors other canine therapists, teaches at the Canine Rehabilitation Institute and serves as President of the APTA’s Animal Physical Therapy Special Interest Group.

Topics covered in this episode: 

• Francisco’s transition from human physical therapy to canine rehabilitation
• Overcoming challenges in client acquisition and pricing services
• Balancing direct-to-consumer marketing with veterinary referrals
• Leveraging Google and the 7% rule for lead generation
• Building and scaling a mobile and clinic-based business
• Tracking metrics, differentiation, and networking for successFrancisco's journey into canine rehab

Links and Resources: 

• Visit the K9PT Academy website to learn more
• Visit TheK9PT website
• Find TheK9PT on Facebook
• Find TheK9PT on Instagram
• Find TheK9PT on YouTube

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professional networks.

Topics covered in this episode: 

• The importance of building relationships with veterinarians
• Overcoming introversion in business
• Effective communication strategies
• Call scripts for building your network

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast? 

Please leave us a survey! 

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for preserving and advancing drugless chiropractic.

He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.

Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to create cultural authority, and to ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world. 

Topics covered in this episode:

• How OneChiropractic came to be and what its purpose is in advocating for chiropractors worldwide
• Understanding animal chiropractic legislation
• Challenges and goals in animal chiropractic
• Collaborating with veterinarians
• Current legislative efforts
• Building a framework for change

Links and Resources: 

• Learn more and get involved in the Chiropractic Defense Counsel
• Learn more about OneChiropractic 
• Find OneChiropractic on Facebook
• Find OneChiropractic on Instagram
• Find OneChiropractic on YouTube

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic

Have an idea for the podcast?
Leave us a survey! 

**DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research should you choose to donate any money to this cause.

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the critical distinction between being a kind business owner versus a nice one. She shares insights inspired by Alex and Layla Hermosi on setting professional boundaries to avoid burnout and maintain personal well-being. Dr. Katie emphasizes the importance of having clear practice policies, identifying ideal clients, and implementing systems to ensure your business runs smoothly without constant personal involvement. She encourages you to establish and respect boundaries to ensure long-term satisfaction and sustainability in your practice.

Topics covered in this episode: 

• The difference between kind and nice people
• Personal experiences and challenges
• The importance of boundaries
• Strategies for practice owners
• Identifying your ideal client
• Implementing practice policies
• Automation and delegation

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses essential business and mindset strategies for animal chiropractors. She shares her journey from a high-volume insurance-based human practice to a successful mobile cash-based animal chiropractic business. Dr. Katie emphasizes the importance of personal development, and understanding the value of services, and offers three main ways to increase income: seeing more patients, adding new services, and enhancing the client experience to justify higher fees. You don’t want to miss this episode!

Topics covered in this episode: 

• Starting a mobile chiropractic business
• The business mindset for success
• Three ways to increase your income
• Maximizing patient volume and efficiency
• Adding value with additional services
• Creating a luxury client experience

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Dr. McCauley has had a lifelong passion for helping as many pets as possible live an optimal quality of life. After graduating from Colorado State School of Veterinary Medicine she spent six years in general practice and quickly became a pioneer in the field of Veterinary Rehabilitation. She went on to open the first Veterinary Rehabilitation Clinic in 1998 and designed the first underwater treadmill for dogs.

Dr. McCauley was on faculty at Canine Rehabilitation Institute for 14 years and has taught thousands of veterinarians, physical therapists, and veterinary technicians the art of Canine Rehabilitation. She is certified in acupuncture and chiropractic therapy and is board certified in canine sports medicine and rehabilitation.

Dr. McCauley is an International lecturer and contributing author in many textbooks and journals. She was awarded the 2011 Iams AARV Award of Excellence in the Field of Rehabilitation and the 2015 AHVMA Holistic Practitioner of the Year Award. She does locum work at the Louisiana School of Veterinary Medicine, stepping in as head of the Integrative Medicine Department several times a year.

Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation practice in North Carolina. She began Optimum Pet Vitality in 2020 to teach professionals and pet parents different ways to help their clients and pets achieve Optimum health. With this online teaching platform, Dr. Laurie is empowering people all over the world to help pets have an Optimum Quality of Life.

Topics covered in this episode: 

• Understanding fascia: The basics
• Fascia's role in the body
• Diagnostic tools and techniques
• Fascia and nerve interaction
• Understanding fascial restrictions and their locations
• Common trigger points in pets and how to address them
• Elbow arthritis and its impact on dogs
• Resources and course information

Links and Resources:  

• Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
• Find Dr. McCauley on Facebook
• Find Dr. McCauley on Instagram
• Find Dr. McCauley on YouTube
• Text “fascia” to 866-949-0068 for the top five trigger points chart

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Dr. Jones attended Weber State University and graduated with a Bachelor of Science in Health Promotion in 2014. After working in the health field for 3 years she decided to return to school. She graduated with her Doctorate of Chiropractic from Parker University in August of 2020 and specializes in techniques for pediatrics and pregnancy, but also loves to serve the whole family no matter what age. 

Another unique certification she has is animal chiropractic from the AVCA (American Veterinarian Chiropractic Association). She has a passion for roping and rodeos, loves to serve animals, and has additional specialized training in equine adjusting. Her mission in life is to help as many families and animals in her community as she can. 

Dr. Jones offers techniques including diversified, Thompson, activator, pregnancy-specific Webster Technique Certification, and ICPA (International Chiropractic Pediatric Association) training.

Topics covered in this episode: 

• Dr. Chelsea’s journey from rodeo to mobile practice
• Dr. Chelsea’s tips for transitioning into mobile practice
• Balancing work and personal life
• Practicing in Utah and legal aspects
• Dr. Chelsea’s “Business Basics Program” experience
• The importance of systems, client communication, and education
• Building relationships with veterinarians
• When to scale your practice and what it may look like

Links and Resources:  

• Learn more about Dr. Chelsea through her website, Peach Creek Chiropractic
• Find Peach Creek Chiropractic on Facebook
• Find Peach Creek Chiropractic on Instagram

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie delves into the emotional and professional challenges faced by animal chiropractors, emphasizing that while pain in the profession is inevitable, suffering can be avoided through proactive measures. She shares her journey of overcoming adversities, advocating for legislative changes, and stepping out of her comfort zone. She gives practical strategies for personal and professional growth, including breaking free from limiting beliefs, attending meetings, networking, and investing in education. Dr. Katie also highlights the importance of community support and consistent motivation, encouraging practitioners to take control of their circumstances and continually strive for improvement. 

Topics covered in this episode: 

• The challenges of being an animal chiropractor
• Pain is mandatory, suffering is optional
• Overcoming obstacles and advocating for change
• Personal experiences and lessons learned
• Overcoming social anxiety
• Lessons from legislative advocacy
• Taking control of your circumstances
• Practical steps for improvement

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses essential strategies for providing a luxury experience that clients won't find elsewhere. She shares practical tips on how to understand and meet client expectations, ensuring an unmatched journey from appointment to lasting appreciation. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode: 

• Building value to retain clients
• Understanding client expectations
• Making a positive first impression
• Effective communication with clients
• Aligning goals with pet owners
• Being approachable and supportive
• Maintaining consistent experiences for your clients
• Going above and beyond

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode: 

• The importance of building value in your practice
• Understanding the customer journey: Phase one
• From cold leads to warm leads: Phase two
• Effective marketing strategies for animal chiropractors

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving operations and marketing to ensure long-term client satisfaction and loyalty. Join her at the AVCA conference in Dallas this November for more in-depth discussions!

Topics covered in this episode: 

• The importance of building value for your clients
• The Mexican restaurant analogy
• Important steps to enhance the customer experience
• Creating a sustainable business by providing the value your clients deserve

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great service, creating scalable systems, and the importance of intentional branding to create a sustainable and reputable practice. Tune in for more business strategies ahead of her AVCA conference talk this November!  

Topics covered in this episode: 

• Courses and value creation
• Marketing vs. advertising
• Assessing market needs
• Ensuring service quality
• Scaling your business
• Building your brand

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey from human chiropractic to full-time animal chiropractic practice. She outlines critical steps for starting and running a successful animal chiropractic business, emphasizing the importance of solving client problems, communication, delivering results, gaining word-of-mouth referrals, and maintaining consistency. Dr. Katie also outlines the significance of understanding exponential business growth and preparing for increased demand with sustainable systems. Tune in for more business strategies ahead of her AVCA conference talk this November!

Topics covered in this episode: 

• The challenges of balancing clinical and business roles
• Preview of the AVCA Conference series
• Understanding the purpose of your business
• Delivering results and building client trust
• The power of word of mouth and client retention
• Navigating the early years of business growth
• Preparing for exponential growth and systematization
• Building a sustainable and valuable business

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Become a patron of the podcast
Donate here 

Dr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022. 

As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice. 

From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to dogs, farm animals and competing in both equestrian and rodeo events since the age of 7. This lifelong connection drives her dedication to improving the quality of life for animals through chiropractic care.

Topics covered in this episode:

• Dr. Casey's journey to animal chiropractic
• Balancing human and animal practice
• Marketing and building clientele
• Communication with veterinarians
• Challenges and learning experiences
• Business Basics Program insights

Links and Resources:  

• Visit the Head to Tail Chiropractic website
• Find Head to Tail Chiropractic on Facebook
• Find Head to Tail Chiropractic on Instagram

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor
• Animal Chiropractic CE

Have an idea for the podcast?
Please leave us a survey! 

Become a patron of the podcast
Donate here 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey and insights into the clinical and business aspects of being an animal chiropractor. She discusses the misconceptions about running a successful animal chiropractic practice, the hard work and persistence required, and the importance of building authentic relationships with veterinarians. Dr. Katie recounts her experiences of starting out, the initial struggles, and the methods she used to eventually grow her practice. She emphasizes the dedication needed and offers advice for new animal chiropractors on how to realistically approach their business aspirations.

Topics covered in this episode: 

• Realities of running an animal chiropractic business
• Challenges and misconceptions
• Dr. Katie’s early business struggles
• Building relationships with veterinarians
• The long road to success

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

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Please leave us a survey! 

Become a patron of the podcast
Donate here 

In this episode, Dr. Katie from Making Strides for Animal Chiropractic delves into the clinical and business aspects of being an animal chiropractic provider. She shares her passion for animal chiropractic care and discusses customers' common challenges and misconceptions about the field. Dr. Katie addresses the issues of unlicensed individuals offering similar services and emphasizes the importance of positioning oneself as a specialist to attract the right clientele. She provides valuable tips on communicating effectively with potential clients, the significance of a clear mission statement, and the need for an online presence that solves customer problems. The episode is a comprehensive guide for animal chiropractors looking to improve their branding and attract more clients by offering specialized services.⁠

Topics covered in this episode: 

• Understanding customer perception of animal chiropractic
• Challenges with unlicensed practitioners
• Effective marketing strategies for animal chiropractors
• Specializing in a niche market
• Crafting a clear and compelling message
• Engaging with customers and collecting leads

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Become a patron of the podcast
Donate here 

Dr. Angelo Marinakis is passionate about health, fitness, and wellness. He is originally from Canada where he completed his undergraduate work at the University of Toronto. After completing his undergrad Dr. Angelo entered the chiropractic program at Life University in Atlanta, Georgia, and graduated in June of 2000.

Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.

Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.

Topics covered in this episode:

•  Understanding Reactivity and Behavior Issues
•  Reading Canine Body Language
•  Importance of Relationship Building
•  Creating a Fear-Free Adjustment Experience
•  Upcoming CE Course to support law reform in Texas

Links and Resources:  

• Visit the Active Life Chiropractic website
• Find Active Life Chiropractic on Facebook
• Email Dr. Angelo

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page 

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey! 

Become a patron of the podcast
Donate here