In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey from human chiropractic to full-time animal chiropractic practice. She outlines critical steps for starting and running a successful animal chiropractic business, emphasizing the importance of solving client problems, communication, delivering results, gaining word-of-mouth referrals, and maintaining consistency. Dr. Katie also outlines the significance of understanding exponential business growth and preparing for increased demand with sustainable systems. Tune in for more business strategies ahead of her AVCA conference talk this November!
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Dr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022.
As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice.
From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to dogs, farm animals and competing in both equestrian and rodeo events since the age of 7. This lifelong connection drives her dedication to improving the quality of life for animals through chiropractic care.
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In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey and insights into the clinical and business aspects of being an animal chiropractor. She discusses the misconceptions about running a successful animal chiropractic practice, the hard work and persistence required, and the importance of building authentic relationships with veterinarians. Dr. Katie recounts her experiences of starting out, the initial struggles, and the methods she used to eventually grow her practice. She emphasizes the dedication needed and offers advice for new animal chiropractors on how to realistically approach their business aspirations.
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In this episode, Dr. Katie from Making Strides for Animal Chiropractic delves into the clinical and business aspects of being an animal chiropractic provider. She shares her passion for animal chiropractic care and discusses customers' common challenges and misconceptions about the field. Dr. Katie addresses the issues of unlicensed individuals offering similar services and emphasizes the importance of positioning oneself as a specialist to attract the right clientele. She provides valuable tips on communicating effectively with potential clients, the significance of a clear mission statement, and the need for an online presence that solves customer problems. The episode is a comprehensive guide for animal chiropractors looking to improve their branding and attract more clients by offering specialized services.
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Dr. Angelo Marinakis is passionate about health, fitness, and wellness. He is originally from Canada where he completed his undergraduate work at the University of Toronto. After completing his undergrad Dr. Angelo entered the chiropractic program at Life University in Atlanta, Georgia, and graduated in June of 2000.
Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.
Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.
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Mindy Neal, D.C. of Bovina is a chiropractor and owner of The Bone Joint Chiropractic. She is a member of the Texas Chiropractic Association and the American Veterinary Chiropractic Association. She is the current chairman of Parmer Rhea, LLC. in Parmer County, and the former vice president of the Basketball League of Bovina. She previously served as the vice president of the Bovina Booster Club. She received a Bachelor of Science in biomedical science from Texas A&M University and a Doctor of Chiropractic from Parker College of Chiropractic. With her remarkable talent, she has successfully extended her chiropractic practice to include working with livestock, particularly show steers and dairy cows. Furthermore, Dr. Neal is actively advocating for changes in Chiropractic Laws in Texas.
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Join Dr. Kaitlyn Lackey on her latest podcast episode where she talks about other unique clinical and business aspects of being an animal chiropractor. She provides guidance on how to write your business systems down so that you can enjoy and maintain the quality of the product or service at the end, as well as preserving the patient experience for your customers.
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Join Dr. Kaitlyn Lackey on her latest podcast episode where she talks about the unique clinical and business aspects of being an animal chiropractor. She provides guidance on determining what success means for you as an entrepreneur, how to set appropriate prices for your services, and identifies the specific areas you need to focus on. Dr. Lackey reminds us that while our vision may change, our ultimate goal should be to feel like we're making a difference, earning a fair income, serving the right type of clients, having the desired level of time freedom, and building a successful practice that meets our personal definition of success.
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Join Dr. Kaitlyn Lackey on her latest podcast episode where she provides expert advice on identifying and attracting the right patients and clients. She guides you through the process of narrowing down your scope and focusing on your ideal client. By implementing these strategies, you can effectively avoid attracting incompatible clients so you can cultivate a fulfilling practice you love.
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Join Dr. Kaitlyn Lackey on her latest podcast episode where she encourages you to look for opportunities to show up professionally in veterinary practices. Using her coaching experience, she invites you to shift your mindset and challenge yourself to speak up, offer your help, and share your expertise. Dr. Lackey believes that there's always a pet in need, and your help can make a difference. She encourages you to remove any roadblocks from your mind so that you can have a successful business treating animal patients with animal chiropractic.
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Join Dr. Kaitlyn Lackey on her latest podcast episode as she explores her personal growth journey this year and aims to engage in meaningful conversations with all of you about her offerings. Expect an exciting shift in her podcast's content, focusing more on business-related topics and mindset shifts. Dr. Kaitlyn Lackey will also share behind-the-scenes insights on what has worked best for her, as she continues to cultivate a warm, positive, and motivational environment for fellow animal chiropractors to learn and grow in their practices.
Topics covered in this episode:
- Reasons behind the podcast's new direction
- Encouraging listeners to share their ideas
- Cultivating a welcoming and inspiring community
- Dr. Kaitlyn Lackey's unique approach to owning a business
- The importance of authentic practice ownership
- How she can assist in making subtle improvements to your practice and enhancing the value of your appointments
- The benefits of her online courses
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Dr. Heart grew up in the western suburbs of Boston, Massachusetts. She graduated from McGill University in Montreal, Quebec with a BSc. in Biology in 1985. She went on to Tufts Cummings School of Veterinary Medicine located in Grafton, Massachusetts, receiving her DVM in 1991. Her career since graduation has been dedicated to working with sport horses all over the United States. In 2001 Dr Heart left the track to focus on other disciplines in the equine industry – a move motivated by the birth of her daughter Camille in 2000. She spent 6 years at a busy equine referral clinic in Illinois where she focused primarily on lameness. This move exposed her to the most advanced diagnostic and therapeutic techniques available in the sport horse industry. She was able to refine her skills in all imaging modalities and attend clinics devoted to lameness diagnosis and treatment.
Dr. Heart began her training in Acupuncture at the Chi Institute of Traditional Chinese Veterinary Medicine in 2003 with Dr Huisheng Xie DVM, MS, PhD. She completed her certification in Veterinary Acupuncture in 2005. She is currently working on her Masters in Chinese Herbal Medicine at the Chi Institute. She obtained her certification in Veterinary Spinal Manipulation Therapy (Also known as Animal Chiropractic) from the Healing Oasis Wellness Center in 2007 where she was trained by Pedro Rivera DVM. Rachel became certified by the American Veterinary Chiropractic Association (AVCA) in 2008. She is currently completing a series of seminars on Postural Rehabilitation in Horses with Judith Shoemaker VMD and Karen Gellman DVM. She has also trained with Marvin Cain DVM (Acupuncture), Jean-Michel Boudard (Osteopathy), and Carl J. DeStephano (Applied Kinesiology/Functional Neurology).
It is the integration of this career path that has led Dr. Heart to the concepts of restorative healing. Success with cases has demonstrated the obvious synergy that occurred when problems could be treated in relationship to the rest of the animal. Each year brings more opportunities to further learn about and refine the techniques used to help the animals and their owners.
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Dr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started in California doing general practice, with an emphasis on breeding, and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon completion of this course, she then passed the certification test through the American Veterinary Chiropractic Association. Dr. Kristen remains up to date on new techniques through continuing education courses so that she may bring quality care to you and your animals.
Dr. Kristen has 2 horses of her own, that she trains for barrel racing. She also has 2 dogs and a cat to round out her animal menagerie!
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On today's podcast, Dr. Katie shares with us part of her journey to having her own business. Entrepreneurship is filled with many highs and lows, and the ability to persist through difficulties is crucial. Celebrating small victories, staying focused on long-term goals, and maintaining a positive mindset have been key components of Dr. Katie's approach to navigating the challenges of running her own business and helping others to start theirs.
As the new year begins, Dr. Katie hopes that sharing these insights will inspire and guide others on their entrepreneurial journey, helping them navigate the path to success with fewer setbacks and more confidence.
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Dr. Jenna has served the Rapid City/Black Hills area since 2021. She attended North Dakota State University, and Northwestern Health Sciences University and is a Board-Certified Doctor of Chiropractic. Dr. Jenna grew up in Minnesota and spent several years in North Dakota before deciding to raise her family in South Dakota. In addition to being a Chiropractor, Dr. Jenna is a Nationally Registered Paramedic and has served in the military for over 13 years. She loves to expand her training and knowledge to meet her client's needs and exceed their expectations.
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Dr. Seely specializes in chiropractic care for animals. Formerly an exotic veterinarian, practicing chiropractic became so rewarding and busy that she shifted her focus to only chiropractic- making sure that all her patients could align themselves with health.
Her education began in Wolfville, Nova Scotia where she earned her Bachelor of Science with Honors in Biology in 1986 from Acadia University. Dr. Seely went on to earn a Master of Science degree in Wildlife Biology in 1991 from the University of Guelph and graduated from Ontario Veterinary College with her DVM in 1995. She studied Animal Chiropractic under the auspices of the American Veterinary Chiropractic Association in Moline, Illinois.
She has published her first book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor, chronicling her journey as a veterinarian, marine biologist, and animal chiropractor. Dr. Seely is very active, running marathons and usually competing in one Ironman triathlon a year. She enjoys cross-country skiing, swimming, kayaking, and horseback riding- anything that gets her outside. Most of all she is a passionate mother who loves cheering her son on from the bleachers at his basketball games and participating in triathlons or running races with her daughter and husband.
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Claire grew up in Iowa and now lives in North Texas. She has been around horses all her life and competes in AQHA/APHA/NSBA Ranch All Around events. She has been an Animal Health Representative with Boehringer Ingelheim and is now an RX Software Trainer for Chewy Health. She never thought she would be an Insurance Agent until she came across Globe Life’s Accidental Policy and realized how many people in the equine industry could benefit from it. She has seen several loved ones get hurt by horses, from her father being a veterinarian, her mother being a colt starter, and her husband being a farrier. Her biggest draw to repping Globe Life is that every policyholder can get 100% of their money back. That never happens with insurance!
“When it comes to horses, it’s not if you get hurt but when and how bad”
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Dr. Susan Roecker graduated from Northwest Missouri State University in 2007 with a double major in Pre-Professional Zoology and Animal Science, with a minor in Biochemistry. From 2008 to 2012, she worked at HSMO, and in December 2011, Dr. Roecker graduated from Logan University. She worked as a human chiropractor from 2012-2017. In June 2017, Dr. Roecker graduated from Options for Animals College of Animal Chiropractic.
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Join Dr. Kaitlyn Lackey on today’s podcast where she gives a sneak peek into her two-part presentation at the upcoming 2023 AVCA Conference in Dallas, TX on November 10th-12th. Dr. Katie will be presenting on “Musculoskeletal Compensation Patterns in the Canine Patient”. Today, you’ll get to learn about why she chose this topic and learn a little more about how the content will help fill some gaps for you so can be more successful and able to serve patients to the best of your ability!
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Join Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into some of her new courses and delves into what’s included in her existing course, Business Basics. She has designed these courses with the goal of helping serve you better in your animal chiropractic businesses. Today, you’ll get to learn about two new courses that will soon be released that will help you have success in your life and business. In this podcast, you’ll find all the steps you need to take to serve your patients well. So, what new courses are coming? Come join today’s podcast to find out!
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Dr. Morgan McCaskill grew up in the foothills of North Carolina on her family's dairy farm. She got her first horse at 5 years old and has continued to ride and be a part of the industry ever since. She continued her path in the animal industry by attending North Carolina State University and receiving a B.S. in Zoology with minors in both Animal Science and Nutrition. During her senior year at NCSU, she was introduced to animal chiropractic in one of her equine science courses and decided to pursue the career. She received her Doctor of Chiropractic degree for humans from Sherman College of Chiropractic in South Carolina and continued with post-graduate training in animal chiropractic in Texas. Following this training, she became a certified animal chiropractor by the Animal Chiropractic Certification Commission (ACCC) of the American Veterinary Chiropractic Association (AVCA).
Dr. Morgan moved to Wisconsin following her graduation from Sherman College where she ran her own practice for 2 years. Following the birth of her daughter, Dr. Morgan decided to move back to North Carolina to be closer to family and the Blue Ridge Mountains that have always been home. In her spare time, she enjoys hiking with her husband, Brett, her daughter, Sadie, and their two dogs, Zoe and Ace. She also enjoys riding her horses, Dixie and Drifter, and working on her family’s farm.
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Dr. Angelo Marinakis is passionate about health, fitness, and wellness. He is originally from Canada where he completed his undergraduate work at the University of Toronto. After completing his undergrad Dr. Angelo entered the chiropractic program at Life University in Atlanta, Georgia, and graduated in June of 2000.
Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June of 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.
Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.
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**DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research should you choose to donate any money to this cause.
Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.
He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.
Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors all over the world, to create cultural authority, and ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world.
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Dr. Calle Miller is a December 2021 Graduate of Sherman College of Chiropractic where she earned her Doctorate of Chiropractic. She is a third-generation chiropractor! While in her last year of school, she completed training in Animal Chiropractic at ACES in Texas. Once receiving her certificate at ACES, she sat for the American Veterinary Chiropractic Association exam. Being certified by the AVCA means that Dr. Miller can provide the quality care that your animals deserve.
After graduation, Dr. Miller and her family moved to beautiful Arizona.
In Dr. Miller's free time, she loves to go horseback riding and explore the great outdoors with her husband, son, and dog.
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Dr. Alisha Barnes received her bachelor’s degree in zoology at Colorado State University and her Chiropractic Doctorate degree from the University of Western States in Portland, Oregon. She then attended the rigorous and well-known animal chiropractic program at Parker University in Dallas, Texas. The curriculum centered around the identification of common veterinary conditions, canine and equine anatomy, and chiropractic condition identification and proper treatment. Dr. Alisha is certified by the American Veterinary Chiropractic Association (AVCA). The AVCA is the premier national animal chiropractic association, where members are held to the highest standards in knowledge and care.
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