The Difference: Nonprofit Fundraising in a For-Profit World
In every community, nonprofits compete for a narrow pool of supporters. Many struggle to stand out and make their case the most compelling a funder will hear. What is the difference that will allow your nonprofit to reach fundraising goals and ultimately achieve financial sustainability? That's exactly what this podcast will address! In each 20-25 minute episode, we'll interview fundraising industry experts from all sides of the table and discuss what has made the difference in major investments, feasibility studies, and successful capital campaigns. We hope to provide you with tips, trends, and topics that make you think and help your nonprofit grow in 2024 and beyond.
The Difference: Nonprofit Fundraising in a For-Profit World
The Prospect Evaluation Process, New Ways of Looking at a Fundamental Step in Fundraising
Larry Raff is President of Copley Raff Inc., a global consultancy to nonprofits in support of fundraising and management, and he's the Principal and creator of Abacus Major Donor Ask Calculator LLC. In his conversation with Convergent Principal Tom Ralser, Raff shares how to leverage objective donor giving, behavioral, and relationship data specific to your organization to determine pledge asks and goals. Raff and Ralser also discuss tried and true strategies and language for making asks and closing more gifts at higher amounts.
Guest Bio
Larry Raff, President of Copley Raff Inc., a global consultancy to nonprofits in support of fundraising and management, has a 40-year career in advancement. He is the Principal and creator of Abacus Major Donor Ask Calculator LLC and is of-counsel to Rising Tide Direct. Since 2011, he has authored the GivingTake blog with an international following. He co-created the Master Gift OfficerTM four-day immersion event and approach to training gift officers.