Are you excited to create marketing and brand content for your photography business? If you’re saying to yourself, “Uuuhh, no. Not really…” You’re not the only one.
Creating the content to market our business when we really just want to create artwork for our clients can feel like such a chore. And that’s where Tania comes in.
In this episode, Tania Barbieri is sharing her wisdom on how we can build photography brands that we’re actually excited to show up for and how we can create messaging and content for that brand that showcases our unique perspective. Plus, she’s sharing how to prioritize and systematize content so that it can actually fit into our lives and business.
The way that Tania reframes brand-building and how we can connect with potential clients is truly inspirational. Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:00] What Tania has learned about creativity in each chapter of her career and how she landed in her current niche
[07:44] How Tania helps photographers build a brand they want to show up for
[10:58] How to keep going when your brand content isn’t landing how you hoped
[15:23] Mistakes that photographers are making with their content and messaging
[23:50] Tania’s advice for photographers who struggle to see their own magic
[27:37] How to create sustainable systems for content creation that fit into their lives and business
[35:03] The aha moment for photographers when they work with Tania
[41:25] Tania’s Lightning round
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
There’s a lot going on in the world right now (and has been for a few years!)
Trying to stay productive and focused while the world feels so chaotic can be tough. The news, the economic worries… it can be so overwhelming. But you’re not alone in this struggle.
In this episode, I’m sharing all the ways I’ve found to stay grounded both in my life and my business. From connecting with friends to limiting my information intake to reconnecting with my purpose, this episode is full of ideas to help you cut through the noise and find your footing again.
What’s in this episode:
[00:00] Intro
[00:40] The uncertainty of the last few years and how I’ve stayed productive
[01:50] How reconnecting to my purpose has allowed me to stay grounded and how you can reconnect to yours too
[04:19] Why simplifying has been revolutionary for my life and business
[06:00] Why prioritizing self-care during uncertain times is so important
[09:34] Why you have to trust yourself and your resilience
Tune in to this episode for some encouragement that you’re not alone during these uncertain times!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
Do you ever get those moments, where you think back to your childhood, and wonder how much of your memory is accurate or if you just imagined certain details?
Rebecca Hunnicutt is in the business of capturing those memories for families and enshrining their happy moments forever, instead of leaving it up to guesswork years from now. Through her lifestyle family photography business, she captures the personalities, moods, and details that families can cherish for decades to come.
In this episode, Rebecca shares how she found her niche in lifestyle family photography, the common mistakes she sees photographers make when choosing locations to shoot, how to capture those extra details that make photographs pop, and why she loves more formal school photography sessions too.
If you’ve wanted to jump into lifestyle family photography, this episode with Rebecca will get you started!
What’s in this episode:
[00:00] Intro
[01:48] How Rebecca found her photography niche
[07:29] Common mistakes Rebecca sees when photographers choose locations to shoot
[11:47] Tips for photographers to improve their composition skills
[14:02] How Rebecca uses color to set the mood and influence the feel of her photographs
[17:22] How to manage photoshoots while respecting family dynamics
[22:18] Why Rebecca loves school photography and her advice for starting out in that niche
[27:49] How to find inspiration and avoid creative burnout as a photographer
[31:12] Rebecca’s best advice for brand new photographers
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
As professional creatives, we can often get wrapped up in our creative output. Are we creating enough? Is it getting the attention we need? Is it leading to more revenue, a larger audience, etc?
But the truth is, our creativity at its core isn’t about that. It’s about play and experimentation and making space to just let things happen sometimes. Putting pressure on the outcome of creativity often stifles what could be a breakthrough and also puts unnecessary pressure on something that could be our safe recovery space.
So in this episode, I’m challenging you to rethink how you approach creativity, how you can take some of the pressure off of your creativity, and how you can start thinking about it through the lens of self-care. Let’s get started!
What’s in this episode:
[00:00] Intro
[00:30] How most creatives typically view creativity and why that can be detrimental
[02:36] How to stop putting pressure on our creativity and treating it like a safe space
[05:27] How we can come back to creativity in times of stress and burnout
[08:22] Why creativity can be its own form of self-care when we let it
Tune in to this episode for some encouragement to rethink the way you approach creativity in the new year!
For full show notes, resources, links and to download the transcript, visit our website: [LINK]
It’s no secret that most photographers get uncomfortable around the selling process. They don’t want to feel pushy, salesy, or like they're pulling a bait-and-switch on their clients. And often, they don’t want to do sales in person, as it can heighten their discomfort.
But Maggie Robinson of Tog Academy is here to show us there is another way… a way to make in-person sales feel comfortable and where both clients and photographers leave happy! In her view, it’s all about the process of leading the clients to their final purchase through every touchpoint you have with them, instead of surprising them at the end.
In this episode, Maggie breaks down what in-person sales is, why it’s crucial to her business, how she designs and markets her photography packages, and how to get around the mindset blocks that many photographers face when it comes to sales.
If you’re thinking about in-person sales gives you a cold sweat as a photographer, you need this episode with Maggie.
What’s in this episode:
[00:00] Intro
[02:04] What in-person sales is and why Maggie is so passionate about it
[04:12] How avoid your clients being “surprised” by your pricing and leading them to sales instead
[13:04] The unique way Maggie builds her pricing packages and how less is more when it comes to your package offerings
[17:36] What the actual day of in-person sales looks like for Maggie
[22:27] How photographers can start implementing in-person sales and increasing their prices in their photography business
[30:37] Getting over the mindset block around attracting and working with high-price clients
[37:06] Why some photographers give up on IPS and Maggie’s advice on how to stick it out when implementing IPS
[42:51] How spirituality and psychology influence the way Maggie teaches and approaches pricing
[52:30] What success looks like for Maggie in her photography business currently
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
Failure comes for us all eventually, especially as creatives. Sometimes we try something new and exciting… and it just does not work. It can sting, it’s certainly a blow to the ego, and it can often leave us confused about where to go next.
But, in my experience, a failure is often an opportunity in disguise. It’s data that can help you reevaluate and move forward more successfully. So in this episode, we’re going to walk through how we can embrace failure and use these difficult experiences to build back even stronger.
Let’s dive in!
What’s in this episode:
[00:00] Intro
[00:26] The big F-word that all creatives experience
[02:05] The breakthroughs that can come after failure
[04:55] Some of the lessons that failure can teach us
[06:45] How we can reframe failure and use it to keep us moving forward
[09:31] What to do immediately after a failure
Tune in to this episode for a little kick in the pants to reframe that failure into something beneficial to your creative business!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
Water holds a special place for many of us: it’s beautiful, mysterious, and potentially dangerous, if not treated with respect. Karen Bagley of Significant Moments is no stranger to this mix when it comes to photographing underwater.
She’s built her whole business on capturing the ethereal and majestic nature of underwater imagery through constant education and high safety standards.
In this episode, she’s sharing what it takes to dive into underwater photography, the education you need to have before jumping in, why safety is her top priority, and how to constantly learn and iterate in this unique environment. Her way of storytelling, both through photography and this episode, is so captivating.
If you want to try underwater photography, this episode will give you the roadmap to get started! Let’s dive in!
What’s in this episode:
[00:00] Intro
[03:06] Karen’s life-long relationship with water
[06:41] How Karen approaches planning underwater sessions with her clients
[10:46] The importance of safety and planning when it comes to underwater photography
[20:39] What appropriate training for underwater photography looks like and why you need to have training before starting photography like this
[29:03] How Karen chooses wardrobe pieces that will work underwater
[33:07] What an underwater photographer workshop looks like with Karen
[42:52] Karen’s take on pricing and her unique journey around her own money mindset
[1:01:18] Karen’s Lightning Round, including her favorite editing session snacks
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
When you start out as a creative, you’re full of energy and motivation. You probably have a “why” that gets your adrenaline pumping and keeps you focused… at least for a little while.
But inevitably, that energy wanes. The motivation you once had to keep going in the tougher parts of your business is fading, and you might be wondering, how do I recapture that spark?
Well, in this episode, I’m going to walk you through my whole process of rediscovering my motivation to keep going in my photography business and sharing the questions I had to ask and answer for myself as I sorted through this process.
Grab a pen and notebook to write down these questions for later, and let’s get started!
What’s in this episode:
[00:00] Intro
[01:26] Remembering our “why” when we lose our motivation
[04:25] How to transition if your original “why” doesn’t fit anymore
[05:53] How to identify what’s working and what isn’t in our current situation
[09:01] Why it might be time to shake things up if nothing else is working
Tune in to this episode for a little pep talk on rediscovering your motivation as you begin this new year!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
Styles change, fashion has seasons, and photographers grow and evolve throughout their careers too. So, how do you navigate stylistic changes while staying true to yourself and without surprising clients?
Marta Ponsko is here to help! She’s navigated her own style as it’s grown and developed throughout the years. While her style is influenced by her love of fashion, Marta has spent years experimenting with styling and lighting techniques, eventually adopting a less-is-more approach when it comes to her closet of props and garments.
In this episode, she shares how that evolution has looked for her, how she’s documented her career through social media in a way that resonates with her clients, and how the brave leaps she has taken have paid off throughout her career.
If you need a little encouragement to do something out of the ordinary in your photography career, this episode with Marta Ponsko will give you the kick in the pants that you need!
What’s in this episode:
[00:00] Intro
[02:53] The family history that influenced Marta’s photography career
[08:27] How Marta’s photography style has evolved and how she incorporates fashion into her photography style
[12:26] Marta’s lighting preferences and how she plays with light and color in her photography
[23:20] How Marta uses social media to grow her photography brand
[33:56] How Marta handles the inevitable artistic block that comes her way
[43:27] The bravest leap Marta has taken in her career and how it’s paid off
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
As a photographer, you probably started taking photos because you loved some aspect of it, right? Maybe the artistry or the relationships you built, or the freedom that career seemed to offer you.
But at some point, many of us find ourselves overwhelmed, overworked, and out of love with the career we once dreamed of. So, if that’s where you find yourself today, how do you recover? How do you find your spark again?
Well, in this episode, Eden Strader is here to help. She’s a photographer turned business coach, helping other creatives rediscover their passion for their work, while building a life they love outside of work too.
If you’ve fallen out of love with photography and are trying to find your way back, this episode is just for you.
What’s in this episode:
[00:00] Intro
[01:58] How Eden began mentoring other photographers and creatives
[05:40] How to create a business of your dreams that also creates the life you want too
[08:27] The first step photographers can take to climb out of the pit of despair we sometimes find ourselves in
[16:04] The psychology of sales and how understanding this aspect can help you find more joy and balance in your work
[26:04] How to find passion for your work again as a photographer
[31:08] What success looks like to Eden
[41:06] How Eden channels her ADHD and builds her flexibility into her work patterns
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
It’s a new year, and a time for looking ahead. So, what do you want your next year to look like? Does the prospect of planning and setting intentions for the upcoming year feel overwhelming?
Well, if that’s been your experience, you’re in the right place, because in this episode, I’m going to walk you through how I think about intentions and my process for setting them that takes a little bit of the pressure off, while still offering clarity for the future.
Grab a pen and notebook and let’s get started!
What’s in this episode:
[00:00] Intro
[00:48] Why setting intentions can feel overwhelming sometimes
[03:03] How I approach setting intentions for the new year
[07:01] My perspective on intentions and how I’ve taken some of the pressure off of them
Tune in to this episode for a little walkthrough in setting intentions for the new year with confidence and without stress!
For full show notes, resources, links and to download the transcript, visit our website: [LINK]
The holiday season can be wild. Presents and events and finalizing projects can get overwhelming, and we might find ourselves stressed out and overworked.
But, the holidays also offer us the perfect moment to just… stop for a second. We have the opportunity to rest, reflect, and reset for the upcoming year.
So in this episode, I’m sharing a few questions you might want to ask yourself this holiday season, and six steps you can take as you reflect on the previous year. Let’s dive in!
What’s in this episode:
[00:00] Intro
[00:45] An important question to ask yourself this holiday season
[02:43] How to reflect on your business this holiday season
[04:08] 6 things we can reflect on for our business in the coming year
Tune in to this episode for a little kick in the pants about resetting for the upcoming year!
For full show notes, resources, links and to download the transcript, visit our website: [LINK]
When Paige first started out in senior photography, she spent… more time than you’d think explaining that it was for teenagers, not senior citizens. But that comes with the territory when you’re building a brand new niche in your area!
In this episode, Paige Puglisi sits down with me to explain what led her to senior photography in the first place. She shares her top tips for building a strong brand in a specific niche, what it’s like working with teens (including how she builds trust with them), and how she maintains the relationships she’s built throughout her client’s lifetimes.
If you’re thinking of diving into senior photography, this episode will get you started! Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:13] What led Paige down the path to senior photography
[06:56] How to build a strong brand in a niche market
[14:29] How to navigate potential pitfalls and connect with teenage clients at photoshoots
[20:17] How Paige incorporates a variety of locations into her photography business
[26:39] How Paige creates and maintains strong client relationships
[36:19] The best business advice Paige ever received
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/creating-a-brand-new-market-how-to-build-a-photography-niche-that-fits-your-dreams-with-paige-puglisi/
Grab your spot for the 2025 Online Newborn Retreat!
We all have that thing, perhaps we’ll call it a dumpster fire. This fire is something that we know we should take care of, put to rest, deal with, etc, but we just… don’t.
Maybe we’re scared or it just feels too big, but whatever the reason, this fire haunts us, saps our energy, and distracts us from the work that we could be doing.
So in this episode, I’m sharing four steps we can take to identify and address our dumpster fires, and avoid this kind of self-sabotage in the future! Let’s dive in!
What’s in this episode:
[00:00] Intro
[01:08] How little problems that we ignore instead of fix sap our energy over time
[02:49] How to identify where we’re losing time and energy
[05:20] My own story of facing the “dumpster fire” and taking back my time and energy
[08:20] How to identify self-sabotage and then do something about it
Tune in to this episode for a little pep talk on how to confront our problems head on and avoid self-sabotage!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/whats-tripping-you-up/
When it comes to our photography careers, things can get complicated fast. Adding more sessions, more price tiers, more options and locations, etc. And while that can be good for building your business in the short term, it can also be a fast-track to burnout.
In this episode, I’m joined by Ingvild Kolnes who is sharing how she keeps her business simple and sustainable. She is offering some great advice on how she sets (and holds) boundaries in her photography business, how she stays connected to the parts of photography that she loves the most, and how all of that helps her to avoid burnout.
She’s also sharing a little about her mentorship program and how she teaches other photographers to build stable business too!
If you feel like you’ve been getting lost in your photography business, this episode is for you. Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:03] How Ingvild found herself becoming a mentor to photographers
[05:41] Ingvild’s advice on not overcomplicating your photography business
[07:00] How to avoid burnout and find the joy in photography again
[15:10] How photographers can set boundaries and avoiding the “yes” trap
[19:04] Ingvild’s advice for building confidence in your photography work
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/simplicity-systems-and-sustainability-how-to-keep-your-photography-brand-stable-and-consistent-with-ingvild-kolnes/
As creatives, it’s so easy to fall into the trap of tying our self-worth to our work. Our creative work is so meaningful and special to us… But what happens when we have to step back from that work?
In this episode, I’m sharing how I’ve had to work through this myself, as I’ve stepped back from being a full-time photographer in the last few years. We’re diving into all facets of this: external validation, identity, balance, and more. Let’s dive in!
What’s in this episode:
[00:00] Intro
[00:30] How I’ve struggled with my identity as my life has changed in the past few years
[03:08] What happens when we don’t get external validation for our work
[05:46] What happens when you embrace being more than your job
Tune in to this episode for a little kick in the pants if you struggle with your identity outside of your work!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/separating-work-from-worth/
When it comes to building a photography business, you need a camera, some clients, and a little bit of hustle, and you’re good, right?
Well, while you do need all those things, Kristina Mack would argue that you need one more essential piece: your business fundamentals. Planning your workflows, creating detailed and well-crafted experiences for your clients (even if you have a basic budget), and understanding how to price for profitability can make or break your business.
So today, Kristina is sharing the steps she took to create a sound, profitable photography business that has lasted decades–without burning out! She’s giving us her best tips for new photographers in the industry including how they can develop their own unique style and how other photographers can join her mentorship program and start making positive changes in the industry.
If you’ve been hustling, but never feeling like you’re getting anywhere in your photography career, you can’t miss this episode. Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:38] How Kristina’s career plan changed from commercial to newborn and maternity photography
[07:26] Kristina’s advice for photographers still trying to figure out their unique style and perspective
[16:42] Why new photographers have to spend time building their business fundamentals, from client management to pricing and workflows
[26:53] How Kristina thinks about outsourcing and the process she uses to find and train her editors
[30:46] The mindsets and philosophies that Kristina teaches in her photography business school
[34:53] Kristina’s lightning round
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/tiny-posers-how-to-build-a-long-lasting-newborn-photography-brand-with-kristina-mack/
If I can be frank for a moment: as creatives, we sometimes get too precious about our process of creating art. We need the right conditions, the best lighting, the perfect mindset, or else we feel like we can’t create because it might not be perfect or even good.
The problem is, we can get so hung up on this that we never end up creating at all as we wait for all the stars to align. So in this episode, I’m sharing how I’ve started letting go of this ideal standard of creativity to just get back to creating.
I’m sharing thoughts from some of my favorite authors on all the different ways they push through roadblocks and just start doing. Because at the end of the day, done is better than good. And to get there, sometimes we just have to start and let go of the outcome. Let’s get started!
What’s in this episode:
[00:00] Intro
[01:06] A common tendency that keeps creatives from creating
[03:00] How resistance keeps us from doing our work
[05:52] How to loosen our grip on perfectionism and get back to creating
Tune in to this episode for a little pep talk on taking our creative process off a pedestal and getting back to just creating!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/stop-putting-your-creativity-on-a-pedestal/
Have you ever caught yourself thinking, “I wish I could have a luxury brand, but…”
Well today, Lindsay Walden is here to address those “but”s. Because you’re probably not lacking talent or clientele or even location, the first thing you need to address is your trepidation. When it comes to luxury, confidence and willingness to step into the space in the first place is what keeps most photographers on the outside.
In this episode, Lisa chats with Lindsay all about her workflow for luxury clients, how she structures her sales, and why positioning in the luxury market matters as much (if not more) than anything else. We also dive deep into the money hang-ups that keep many women from even attempting to break into the luxury photography space.
If you’ve been trying to establish a luxury brand, but are struggling to find clients, this is the episode you need. Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:21] How Lindsay went from snapping scenes underwater to maternity photography and how the photography landscape has changed during her career
[06:37] What a luxury photography experience looks like with Lindsay (and why she focuses on digital image sales)
[11:14] The key elements you need to cultivate a luxury photography brand
[17:25] How Lindsay tailors each session to her clients
[22:12] How Lindsay structures her pricing to expenditures like props, wardrobe, etc
[25:17] Pricing mistakes that photographers make over and over
[34:57] The fears photographers make up for themselves (ie. luxury clients are harder to work with)
[40:10] The market doesn’t care and how that can be freeing for photographers
Tune in to this episode for the encouragement you need to start cultivating your luxury photography brand!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/expertly-crafted-experiences-and-top-tier-service-how-to-build-a-luxury-photography-brand-with-lindsay-walden/
Grab your spot for the 2025 Online Newborn Retreat!
We all have thought patterns we fall into from time to time. Things like self-doubt, procrastination, perfection are all classics for many creatives. One might say we even indulge–or over-indulge–in some of these emotions to our own detriment.
Because while we can’t prevent ourselves from feeling the whispers of these emotions, letting them linger too long ultimately hurts our energy and creativity.
So in this episode, Lisa is sharing how she’s learned to break free from indulging in negative emotions and the positive impact it’s had in her life and career.
Let’s dive in!
What’s in this episode:
[00:00] Intro
[00:24] The different emotions we might be indulging in
[02:36] Why we indulge in these sometimes unhelpful emotions
[03:40] How to break the loop of overthinking
[05:43] Why we get stuck indulging in self-doubt and what positive self-talk can do for us
[07:12] How to start finding joy and excitement in creativity again
Tune in to this episode for a little pep talk on the emotions we should and shouldn’t be indulging in!
For full show notes, resources, links and to download the transcript, visit our website: [LINK]
Between the two of them, Jenny and Allison have decades of experience as luxury photographers. And this year, after being friends and colleagues for much of that time, they’ve finally launched a brand new program together to empower photographers to take control of the business side of their work.
In this episode, Lisa sits down with Jenny and Allison to chat all about what exactly The Profitable Portrait Society is, some of the biggest hurdles they see photographers face over and over again, and how to break through the pricing and marketing mindset issues that keep many photographers unprofitable.
No matter where you are in your photography career, this episode is going to give you some food for thought! Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:29] How Jenny and Allison started working together and how The Profitable Portrait Society was born
[05:38] How to break out of the head-in-the-sand mentality when it comes to your pricing as a photographer
[13:08] Why photographers get lost in “busy work” and how to break out of that cycle
[21:26] What marketing should actually look like for a photographer (hint: it’s not one boosted FB post)
[36:49] How creatives and photographers can avoid burnout while balancing the constant need to market and create content
[49:13] The best business advice Jenny and Allison have received
Tune in to this episode for a little kick in the pants to start running your photography business like a real business!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/stop-selling-yourself-short-how-to-price-and-market-yourself-to-be-a-profitable-photographer-with-jenny-cruger-and-alison-craig-of-the-profitable-portrait-society/
Grab your spot for the 2025 Online Newborn Retreat!
Baking often gets described as a science instead of an art, which might be true to some degree… But while we can get a recipe from someone else, we still have to adjust to the unique environment we’re working in, whether it’s dry, humid, using different brands of flour, etc. We have to experiment and test and trial it until we find the recipe that works best for our own environment.
And it’s not just baking that’s subject to this. As it turns out, creative success works pretty much the same way.
In this episode, Lisa sits down to address her recent podcast break, her success (finally!) at baking sourdough, and how that taught her that creativity is something we all have to hone through experimentation, trial and error, and persistence.
Let’s dive in!
What’s in this episode:
[00:00] Intro
[00:21] Why we needed a podcast break
[01:43] A personal baking success story (after a string of less successful experiments…)
[03:27] Why following someone else’s photography “recipe” won’t work for you
[05:20] Why practice and repetition are necessary for greatness when it comes to creativity
Tune in to this episode for a little pep talk on creative persistence!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/kneading-creativity-sourdough-and-the-photographers-journey/
When it comes to sharing her love of art, color, photography, and business, Kellee Wynne isn’t shy. But that openness and willingness to say what’s on her mind didn’t always feel like a good thing when she was growing up. Instead, it’s been a skill she’s spent more than a decade refining and cultivating through her various business ventures as an artist, author, business mentor, and podcaster.
In this episode, Kellee and I chat all about sharing knowledge and cultivating a community online. We dive into why speaking your mind is a gift to your audience (and it's not actually pushy or bossy!) We also chat about her brilliant marketing skills, from how she dives into the mind of her clients to streamlining her content creation process–and why even though we might be multi-passionate as creatives, we still need to niche down when it comes to business.
There is SO MUCH wisdom in this fun conversation! Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:26] Why Kellee Wynne founded her company, Color Crush Creative
[07:45] Why understanding your customer’s desires is the key to effective marketing
[11:52] The Primary Content Machine and how Kellee uses it to streamline her content creation
[17:32] How Kellee helps her clients to find clarity on what they want and need
[23:44] How Kellee is embracing AI and learning to integrate it into her business
[31:04] Why Kellee values “we over me” and incorporates community values into her mentoring business
[34:32] How multi-passionate artists can embrace their interests while also niching down to create a more sustainable business
[38:40] Kellee’s lightning round
Tune in to this episode to learn how Kellee Wynne takes mentoring creatives to the next level!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/boss-not-bossy-how-kellee-wynne-helps-others-fulfill-their-dreams-by-sharing-her-knowledge-and-why-you-should-too/
Grab your replay of the 2024 {online} Family Retreat!
The age of AI is here… and that’s not a comforting realization for many of us working in the creative field. But the technology isn’t going away, so what if we could use AI tools to elevate our work, instead of replacing us?
That’s the future Justin Benson and the team at Aftershoot have in mind for AI in the photography field. In today’s episode, Justin shares just what Aftershoot is, why it can be a game-changing assistive technology for photographers, and how he hopes the creative world will adapt to the advent of AI.
If you’ve been struggling to make sense of AI’s introduction into photography, this conversation will be so uplifting and encouraging for you. Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:35] What Aftershoot is and how it can help photographers (especially if you’re an over-shooter)
[08:57] How Aftershoot is continuing to improve and add additional features
[11:08] How the concept for Aftershoot was developed and why it’s always had elevating photographers as a core ethos
[14:41] Some workarounds to use Aftershoot in a variety of workflows
[17:33] How Justin sees AI continuing to evolve in the photography field
[22:14] Justin’s best advice to photographers just starting to incorporate AI into their workflow
[28:31] Justin’s lightning round, including a few more tips for beginning photographers
Tune in to this episode to learn more about how we can grow with AI technology like Aftershoot as photographers!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/how-embracing-an-ai-workflow-can-help-you-become-a-more-efficient-photographer-with-justin-benson/
Get access to the 2024 Family Retreat, starting May 15th!
Before Valerie Eidson found photography, she tried every other creative field first. Eventually, she found herself behind a camera with a new problem: how to learn and develop her own voice and style.
In today’s episode, Valerie and I sit down to chat about the key decisions that helped her create her own unique perspective when it comes to her photography. She shares her best advice for other photographers just starting out (spoiler: you just have to keep shooting), and how she navigates the balance between fostering creativity, her business, and her family!
This episode is full of amazing advice. Let’s jump in!
What’s in this episode:
[00:00] Intro
[02:20] Valerie shares all the creative careers she tried before finding photography
[07:00] How Valerie navigates her way out of creative droughts
[11:25] How Valerie manages the demands of her family and her business
[16:25] How Lisa and Valerie are both experimenting with AI (and navigating the pros and cons of these new systems)
[22:59] Valerie’s advice for finding your own unique creative voice
[25:17] How Valerie tries to balance shooting vs editing in a way that doesn’t feel totally overwhelming
[31:15] Valerie’s lightning round
Tune in to this episode to learn more about the unique way Valerie developed her voice as a photographer!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/take-your-shot-how-to-find-your-unique-photography-voice-with-valerie-eidson/
Get access to the 2024 Family Retreat, starting May 15th!
Crafting Content That Connects: Strategic Storytelling with Tania from Soulful Story Co.
46:56
Navigating Business When the World Feels Chaotic: Focusing on What You Can Control
11:00
Personality-Packed Portraits: Rebecca Hunnicutt’s Approach to Kids and Families for Lifestyle Family Photography
35:10
Creativity as Self-care
9:33
The Psychology of Sales: How to Guide Your Clients to In-Person Sales with Maggie Robinson of Tog Academy
1:01:56
Embracing Failure and Failing Forward
10:22
Making Waves: The Art & Business of Underwater Photography with Karen Bagley
1:08:10
How to “Find” Your Motivation When You’re Feeling Less Than Awesome About Your Business or Art
14:23
Lighting the Way: Building a Photography Style and Business with Marta Ponsko
51:25
Sales Psychology, Strategy, and Soul: Unlocking Your Unique Magic with Eden Strader
49:36
Setting Intentions for a New Year
10:37
The Season of Reflection Reset & Rest
7:29
Creating a Brand New Market: How to Build a Photography Niche That Fits Your Dreams with Paige Puglisi
39:13
What’s Tripping You Up?
13:26
Simplicity, Systems, and Sustainability: How To Keep Your Photography Brand Stable and Consistent with Ingvild Kolnes
26:39
Separating Work from Worth
9:06
Tiny Posers: How to Build a Long-Lasting Newborn Photography Brand with Kristina Mack
45:31
Stop Putting Your Creativity on a Pedestal
10:36
Expertly-Crafted Experiences and Top-Tier Service: How to Build a Luxury Photography Brand with Lindsay Walden
47:49
What Are You Indulging In Right Now?
10:21
Stop Selling Yourself Short: How to Price and Market Yourself to be a Profitable Photographer with Jenny Cruger and Alison Craig of The Profitable Portrait Society
54:54
Kneading Creativity: Sourdough and the Photographer's Journey
9:09
Boss, Not Bossy: How Kellee Wynne Helps Others Fulfill Their Dreams by Sharing Her Knowledge (and Why You Should Too!)
45:04
Aftershoot: How Embracing an AI Workflow Can Help You Become a Better, More Efficient Photographer with Justin Benson
34:52
Take your shot: How to Find Your Unique Photography Voice with Valerie Eidson
37:21