The Estie Bestie on trademarks and patents

In this conversation, we meet with the Estie Bestie, Athena and  discuss Athena's role as as a business owner in the beauty industry. We touch on topics such as trademarks, patents, and the importance of collaboration over competition.

In this conversation, Athena, Becca, Erin, and Luba discuss the unethical practices and lack of ethical standards in the beauty industry. They talk about their personal experiences with dishonest competitors, unprofessional behavior at trade shows, and the importance of standing up for oneself. They also touch on the challenges faced by women in the industry and the need for more ethical business practices. Overall, the conversation highlights the need for transparency, integrity, and support within the beauty industry.

Time stamps:
00:00 Introduction to Athena, the Estie Bestie
03:00 Trademarks and Patents in the Beauty Industry
07:28 Dealing with Unsupportive Individuals
09:28 Collaboration vs. Competition
13:06 Building Supportive Relationships
16:11 Success and Challenges in the Beauty Industry
20:09 Dealing with Dishonest Competitors
21:44 Unprofessional Behavior at Trade Shows
26:02 Challenges Faced by Women in the Industry
29:07 The Importance of Transparency and Integrity
32:17 Creating a More Ethical Beauty Industry
39:48 Conclusion


Find Athena online here: https://theestiebestie.com/