Lessons with Luba

Bryght CEO and founder; Luba Sasowski, is interviewed by Olena Z Films in this debut interview. 

Have you ever wondered how to start your own business, or how to STAY in business? Interested in a career in the beauty industry? Even if you're a fan of Masterclass or Diary of a CEO, this is the interview for you.


00:00 - intro
00:52 - how did you come up with Bryght?
03:28 - how do you develop a skin lightening product?
06:05 - the difference between white label and your own product
07.38 - how to start building a brand?
10:16 - how to analyze the market?
12:10 - communication with the consumer, positioning your brand
13:50 - your image on social media
20:40 - building a culture of the brand
22:10 - leader’s involvement in the brand
24:23 - how do you select people for your team?
27:10 - Luba, who is running Wax or Luba, who is running Bryght
31:18 - balance
32:10 - getting out from the hole
34:10 - asking advice from the family
34:40 - mindset in business
39:40 - how to handle bad situations in business
40:32 - masculine and feminine energy
47:22 - being a rebel
48:50 - who is the customer of Bryght?
49:55 - rules in Bryght, self-expression
52:10 - no limits in expressing yourself
54:39 - what’s ahead of Bryght?
1:00:07 - how not to be scared of big money?
1:02:50 - a message to the women
1:03:51 - from zero to millions
1:05:48 - find yourself1:08:56 - what to focus on to get good results