The Business of College Sports

Welcome to The Business of College Sports podcast! Host Kristi Dosh is a sports business contributor for Forbes and formerly ESPN's sports business reporter. A recovering attorney, she is the author of "Saturday Millionaires: How Winning Football Builds Winning Colleges." She's joined each week by experts in and around college sports to discuss the latest news and the impact it has on the industry. Whether you work in the industry or are simply a fan of college sports, this is where you come to learn what's really going on behind the scenes.

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The Business of College Sports

The Future of Multimedia Rights

October 25, 2023 • Kristi Dosh • Season 3 • Episode 68

Big announcement this week: Kristi has a new co-host, Jeff Schemmel! Jeff is the President and CEO of College Sports Solutions, a consultancy focused on helping athletic departments maximize their efficiency, leverage their resources and increase revenue.

Kristi and Jeff are joined this week by Cole Gahagan, CEO of Learfield—a leading media and technology services company in intercollegiate athletics.

They discuss:

Recent changes at Learfield and how they help Learfield be better positioned for the future
The current state of the college sports multimedia rights landscape
The Learfield Allied NIL program
Conference realignment
With Colorado as a Learfield partner, what “The Prime Effect” has been like this season

Visit Learfield.com to learn more about the many services they offer within intercollegiate athletics.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.