The NIL Economy in Columbus, Ohio

In this episode, I'm joined by Zach Beebe, the co-founder of NIL Management. Based in Columbus, Ohio, NIL Management has secured a steady stream of local deals for Ohio State student athletes, including cars for six football student athletes from one dealership.

After interviewing Zach for my piece on all of the car deals we've seen so far, I asked him to come on and talk more about the NIL economy in Columbus, Ohio. A few cities and schools have stood out to me while reporting on NIL, and Columbus and Ohio State are among them. Zach is at the epicenter of it all, so I wanted to learn more about how local businesses are embracing NIL and how it's benefitting Ohio State student athletes. 

We chatted about:

• The opportunities he's seen student athletes get the most excited about and the strategies they're building
• The reception around Columbus to the opportunity to work with student athletes
• How Zach got a local dealership to give cars to six different student athletes
• The comprehensive marketing plan he helped build with Coughlin Chevrolet
• How much content creation a marketing agency like his is having to do with student athletes to maximize deals
• How he thinks Ohio State has embraced NIL from an athletic department standpoint
• Opportunities for female student athletes

You can follow Zach on Instagram.

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.