Former UGA Football Players Getting Creative With NFTs Artwork

The Business of College Sports

Welcome to The Business of College Sports podcast! Host Kristi Dosh is a sports business contributor for Forbes and formerly ESPN's sports business reporter. A recovering attorney, she is the author of "Saturday Millionaires: How Winning Football Builds Winning Colleges." She's joined each week by experts in and around college sports to discuss the latest news and the impact it has on the industry. Whether you work in the industry or are simply a fan of college sports, this is where you come to learn what's really going on behind the scenes.

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The Business of College Sports

Former UGA Football Players Getting Creative With NFTs

January 04, 2022 • Kristi Dosh • Season 2 • Episode 51

Former UGA football players Ty Frix, Keith Marshall and Aaron Murray, along with Ty’s brother Trent Frix, recently created The Players’ Lounge, a digital collaborative space for college fanbases, with the University of Georgia as its initial focus.

In addition to using a Discord channel to connect fans, the group will launch an NFT collection called DGD Mafia on Sunday, January 9 to benefit current UGA football players.

Those who purchase the NFTs will also gain access to exclusive content and experiences, both within The Players’ Lounge and also in physical locations. Fifty percent of all profits will go to current UGA football players who will leverage their name, image and likeness to help promote the NFT launch.

I recently sat down to speak with Ty Frix and Murray about this creative new approach that leverages the platform of former UGA players to benefit current student athletes. In this podcast, you can eavesdrop on our conversation about their plans and why they felt compelled to create something that benefits current student athletes after their own experience as players.

We also discussed how this model could be duplicated for other schools and fanbases, which I think makes it an intriguing listen for all college athletic admins and fans.

You can join The Players' Lounge community here and follow them on Twitter, Instagram and Facebook.

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.