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Harnessing Centers of Influence (COIs) to Drive MSP Growth

November 26, 2024 • Dan Tomaszewski of Kaseya

In this episode, Dan is joined by special guest Roger Michelson, CEO of BNMC, to dive into the world of Centers of Influence (COIs). Whether you're looking to build stronger partnerships or access new opportunities, understanding and tapping into the power of COIs can be a game-changer. We share actionable strategies for identifying the right COIs, nurturing these connections, and the challenges of creating and maintaining a COI network. Tune in to discover how building and leveraging COIs can elevate your MSP to new heights!