Since starting Ranch Rider Spirits at the end of 2019, Quentin Cantu and Brian Murphy have expanded operations from Texas to Arkansas, Oklahoma, and Tennessee with plans to be in Louisiana, Arizona, California, Florida, Georgia, New Mexico, and Nevada soon.
Their idea for cocktails came while running their food truck Ranch Hand, which they started as University of Texas at Austin MBA students. They noticed a gap in the market for spirit-based ready-to-drink beverages, sold their food truck, and went all-in on Ranch Rider Spirits.
Offering four flavors, they hit $3.6 million in sales in 2020, which Quentin attributes to their sales and marketing team creating a brand that takes stances but also pokes fun at themselves as well as a production team that has nailed their recipes in a way that stands out in the market.
In this interview, we discuss:
Quentin's entrepreneurial lessons include:
Connect:
Since starting Ranch Rider Spirits at the end of 2019, Quentin Cantu and Brian Murphy have expanded operations from Texas to Arkansas, Oklahoma, and Tennessee with plans to be in Louisiana, Arizona, California, Florida, Georgia, New Mexico, and Nevada soon.
Their idea for cocktails came while running their food truck Ranch Hand, which they started as University of Texas at Austin MBA students. They noticed a gap in the market for spirit-based ready-to-drink beverages, sold their food truck, and went all-in on Ranch Rider Spirits.
Offering four flavors, they hit $3.6 million in sales in 2020, which Quentin attributes to their sales and marketing team creating a brand that takes stances but also pokes fun at themselves as well as a production team that has nailed their recipes in a way that stands out in the market.
In this interview, we discuss:
Quentin's entrepreneurial lessons include:
Connect: