Lady Leadership - Careers and Business For Women
Looking to unleash your full potential in the world of business and leadership? Welcome to the Lady Leadership podcast, your go-to source for insights, strategies, and success stories from the brilliant minds of women trailblazing the path of entrepreneurship and leadership. Hosted by Samantha McIntyre, Lady Leadership is more than just a podcast – it's a movement that celebrates the spirit of women in career, leadership, and business.
Samantha McIntyre, shines the spotlight on women who are making waves in their careers, businesses, and the entrepreneurial realm. She brings you deep-dive interviews with a diverse array of accomplished women, each sharing their unique journey, strategies, and insights. Through candid conversations, we uncover the pivotal moments, challenges, and triumphs that have defined their paths to success.
Our episodes are like intimate conversations between friends, where we dig deep into the strategies, tactics, and moments that shaped their remarkable journeys.
From tech mavens breaking glass ceilings to entrepreneurs redefining industries, Lady Leadership presents a diverse array of voices and perspectives that share a common thread of empowerment. We believe in transparency, authenticity, and actionable takeaways, delivering the knowledge you need to thrive.
But we're more than just a podcast. Lady Leadership is a thriving community where women support women, offering not only inspiration but also practical tools and resources to elevate your career and business endeavours. Whether you're a seasoned executive or a budding entrepreneur, you'll find a wealth of guidance to navigate the ever-changing landscape of business.
Lady Leadership isn't just about inspiration – it's about actionable wisdom you can implement in your own journey.
Unlock the doors to your own success story. Tune in to Lady Leadership and embrace the boundless possibilities that await. Visit us at www.ladyleadership.com to learn more and join our vibrant community of changemakers. Your journey to leadership and a fulfilling career starts here.
Lady Leadership - Careers and Business For Women
How is your marketing for your Small business? Lets dive in with Laura Higgins.
Do you need some help with Marketing your small business? This week on the Lady Leadership podcast - I sat down with Laura Higgins founder and owner of My Marketing Playbook and LaLa Social club.
Laura is an online marketing expert and grew her business by doing! Laura has developed an online course that brings together the key things that people need to know when they are marketing their business. She believes that marketing shouldn't be hard work and that it should be fun to build your business and drive growth in your business.
Originally having studied design Laura developed a real skill and passion for marketing when she failed at her sales job for a coffee business and they asked her to move into marketing.
The strategies that she developed for that business worked and their business 'blew up' and she started to get asked by others how she had done it. And so started the Marketing Playbook.
Laura's marketing now spans across many business areas and her fresh and effective marketing ideas have helped many businesses to grow and succeed.
Laura and I discuss what her course covers plus her tips for Marketing a small business.
We talk about consistently showing up, we talk about growing your business and attracting the people you really want to engage in your business. Plus we talk Gary-vee style creating and the importance of repurposing content and being smart about using your resources.
Laura also talks about how small business can really play to their strengths by being nimble and having personality and the ability to pivot especially through Cov-id.
We also talk about the ability to cut through the noise online and the importance of standing for something. Getting clarity of your audience and who you are speaking to!
And we discuss iterations of customer over time and getting clarity on the result that you want and then using the language of your customers.
And helping people! We also talk about who is inspiring us plus tools!
I could talk to Laura all day! Have a listen you will love this podcast!
Check out Laura at:
https://mymarketingplaybook.com/
About me:
My name is Samantha McIntyre and after 30 years in business and technology - from starting out on the helpdesk to getting to and staying in the C suite, being on Executive boards and being a mother and entreprenuer! I am passionate about helping women in their careers.
What I have enjoyed the most in my roles is helping those around me succeed - particularly women!
I have lead technology teams for some of the biggest businesses and brands in Australia and the world such as Tesco, Loreal, Coles, Woolworths and Sportsgirl.
So if you're looking for someone who knows what it is like to be a women in business and technology plus being a mother and an entrepreneur then you've come to the right place.
Contact:
Website: https://www.lady-leadership.com/
LinkedIn: Samantha McIntyre
Twitter: sjmcintyre1
Facebook: @Samantha McIntyre
Instagram: @sammijmac and @lady.leadership