Farah's GOTCHU on championing yourself, prioritizing quality over quantity, and staying true to your unique vision

In this episode, I sit down with Kuwaiti-Lebanese creative, Farah Marafie. Farah is the force behind AOI. With a BA from Parsons School of Design in New York and an MA from Central Saint Martins in London paired with her experience working with luxury and streetwear fashion houses inspired her to launch her own unique brand.

AOI stands out in the fashion world, focusing on quality, artistry, and careful craftsmanship over quantity, speed, and scale. Farah's vision revolves around creating collectable wearable art pieces by collaborating with expert makers globally.

Tune in as we dive into Farah's journey, the obstacles she's overcome, and the strategies she's used to turn her dreams into reality. You'll be inspired by her dedication, resilience, and the bespoke vision that makes AOI so special. 

Learn more about AOI here: 

https://aoiofficial.com/
https://www.instagram.com/aoi/

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