MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

Deepika Bhan, President - Packaged Products at TCPL: Purpose. Values. Consumer-centricity. Growth

May 08, 2024 Pavan R Chawla / Deepika Bhan Season 1 Episode 115
Deepika Bhan, President - Packaged Products at TCPL: Purpose. Values. Consumer-centricity. Growth
MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF
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MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF
Deepika Bhan, President - Packaged Products at TCPL: Purpose. Values. Consumer-centricity. Growth
May 08, 2024 Season 1 Episode 115
Pavan R Chawla / Deepika Bhan

Send us a Text Message.

Our guest on the 115th episode of MVP - The Master's Voice Podcast is Deepika Bhan, President of Packaged Foods at Tata Consumer Products Limited. She shares insights with series host Pavan R Chawla, who is also Founder-Editor of Mediabrief.com.   

(READ THE COMPLETE POST ON MEDIABRIEF.COM. YOU CAN ALSO WATCH THE VODCAST ON YOUTUBE. VISIT MEDIABRIEF.COM FOR THE VIDEO AND LINKS)

Deepika walks us across her experience at Unilever and TCPL, focusing on leadership, marketing initiatives like Tata Salt's recent campaign during IPL24, and growth strategies for TCPL. 

The conversation highlights trust-building with consumers, technology in marketing, and the importance of continuous learning. Deepika emphasizes values-driven leadership, community-centric practices, and the impact of culture on professional growth. Watch the Vodcast on YouTube or listen on top podcast platforms for more.

Want to pitch someone to be featured?

We have two podcast series
: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

  • First, follow us on Facebook, Twitter, Linkedin, Instagram.
  • Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Show Notes Chapter Markers

Send us a Text Message.

Our guest on the 115th episode of MVP - The Master's Voice Podcast is Deepika Bhan, President of Packaged Foods at Tata Consumer Products Limited. She shares insights with series host Pavan R Chawla, who is also Founder-Editor of Mediabrief.com.   

(READ THE COMPLETE POST ON MEDIABRIEF.COM. YOU CAN ALSO WATCH THE VODCAST ON YOUTUBE. VISIT MEDIABRIEF.COM FOR THE VIDEO AND LINKS)

Deepika walks us across her experience at Unilever and TCPL, focusing on leadership, marketing initiatives like Tata Salt's recent campaign during IPL24, and growth strategies for TCPL. 

The conversation highlights trust-building with consumers, technology in marketing, and the importance of continuous learning. Deepika emphasizes values-driven leadership, community-centric practices, and the impact of culture on professional growth. Watch the Vodcast on YouTube or listen on top podcast platforms for more.

Want to pitch someone to be featured?

We have two podcast series
: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

  • First, follow us on Facebook, Twitter, Linkedin, Instagram.
  • Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Introduction
Campaign Objectives and Creative Process
Reviving the Jingle and Emotional Connection
Marketing Spend Balance: Linear vs. Digital
Marketing Spend Ratio
Vision for Future Growth
Building Trust and Respect with Tata Salt
Investment in Product Categories
Impact of AI and Big Data in Marketing
Importance of Talent and Happiness Measurement
Exploring Wider Product Portfolio
Key Traits for New Hires
Learning and Growth at Tata Consumer Products
Impact of Transition from HUL to Tata
Conclusion and Thank You