Episode 36: Celebrity collaborations in mobile games with HypGames Artwork

Mobile Games Playbook

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

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Mobile Games Playbook

Episode 36: Celebrity collaborations in mobile games with HypGames

October 19, 2022 • GameRefinery • Season 1 • Episode 36

In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games.

We delve into the strategy behind celebrity partnerships and analyze mobile collaboration trends this year while sharing heartwarming anecdotes of working with stars including Tiger Woods, Steve Carell, Amy Poehler, and Tina Fey.

You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.

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