The newly launched Content Marketing, Engineered Academy offers on-demand courses for marketers and writers in technical industries. Our first course, Content Writing, Engineered is an 8-hour, self-paced course that walks you through a proven technical research and writing process. You'll learn how to write content that converts, diving into specifics for eight of the most popular content types. The course includes how to collaborate with subject matter experts, manage the internal review process efficiently, and very specific editing tips. You'll also learn how to enhance content with images, optimize content for search, and other content packaging best practices.