Spending on Digital Media

A large and ever-growing piece of a campaign's budget is spent on digital advertising. While we have talked before on the podcast about the efficacy of using digital ads to fundraise, we've only scratched the surface on the other side of that digital ad spend: all the dollars that are put behind digital ads meant to persuade voters and get out the vote. Megan Clasen is the Senior Vice President of Digital at GMMB, a PR and communications firm in DC that works with candidates up and down the ballot, and she recently served as a senior paid media advisor to the Biden for President campaign. Megan joins the Money in Politics podcast to give her take on some of the digital lessons from the 2020 cycle and the incredible amounts of money that was spent to target voters with digital ads.