In this episode, Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement.

They discuss:

• Major pandemic shifts that will impact grocery retail, including Instacart
• How the physical store will be the replenishment arm of e-commerce and that an endless aisle is “silly”
• The role of partnerships and experiential retail
• How the reselling environment will be even more complex in three to five years, and the resulting implications for supply chain
• Gaming, Snapchat and the metaverse, and 
• That there’s never been more opportunity than now to address behavioral changes 

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