In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that reveals how Americans are feeling (not happy), and what that means for 2024 and beyond (challenging). 

They discuss:

• How shoppers see the challenges for their standard of living in 2024, and what they plan to do about it.  
• The lack of innovation that leaves shoppers wanting – with little inspiration to pay more.
• Where shoppers will actually spend more in 2024 – categories, services and retail experiences. There are some.
• New ways shoppers are defining convenience, value and values.  There’s a whole new vernacular emerging.
• And lots of surprising white space opportunities (segments of shoppers, categories and more….).  Hint: Pet Owners.

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