In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush-Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers.

They discuss:

• How to create a unique beauty retail experience for Gen Z, by challenging the established order
• Why sustaining a clear shopper-led vision – and passion – is so critical to success
• The importance of creating an experience that reflects the values and needs of younger shoppers (e.g., sustainability, mental health)
• The importance of the in-store beauty advisor and service for younger shoppers
• The role of social media and ecommerce in building Blush-Bar
• How to adapt the product focus to different LatAm beauty cultures
• Learnings for Hispanic beauty shoppers in the US, and
• The power of pink bunnies

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