In this episode which is a part of our new Scrum in Action: Stories from the Trenches series, host Dave West chats with PST Felipe Andrade about the application of Scrum in non-traditional product development contexts, such as small businesses. Felipe shares his experience of implementing agile principles in a barbershop/pub setting, emphasizing cultural fit and continuous improvement. He shares his experience with starting and growing a bar and barbershop business, highlighting the importance of understanding customer needs and experimentation in business decision-making using product discovery and validation techniques. He emphasizes the versatility of Scrum and its potential to be applied in various industries and contexts.