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Nurture Small Business
Nurture Small Business shares small business growth ideas, survival strategies, and stories of how women entrepreneurs creatively nurture their businesses for success. Join us as we amplify our voices as one, uplifting and creating a thriving space for women-owned small businesses.
Topics included: Bipartisan Legislation that Impacts Women-Owned Small Businesses, Resources for Women Business Owners, Self-Care for Women Small Business Owners, Business Development, Boundaries Within a Family Business, Workplace Culture, Talent Management, Exit and Continuity Plans for Your Business, New Technology, Forecasting, and Diversity, Equity & Inclusion.
Nurture Small Business
How Social Proof Lends Credibility to Your Online Presence
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What is social proof? Do your reviews affirm that you are a legitimate business that provides excellent goods and services? What about third-party reviews such as Google Reviews, Trust Pilot, or Clutch? Your reviews must create proof, which leads to trust, and is a part of your marketing engine. But your reviews are only a small piece of your Total Online Presence. Your reviews, social profiles, competitors, and website are major items that also go into your Total Online Presence.
In steps Debbie Oster of Entrepreneur’s Edge, who helps small businesses develop their marketing strategy. She breaks it all down into bite sized bits and explains the difference between a marketing strategy and a marketing plan and why you need both. Listen in and learn how all of this plays together to enhance your marketing.
Connect with Debbie on LinkedIn, Instagram, or Facebook.
About Your Host
Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.
Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.
Denise is the CEO of 3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.
View and listen to Podcasts with Denise Cagan.
Connect on LinkedIn