The Product Podcast
Hosted by Product School CEO Carlos Gonzalez de Villaumbrosia, The Product Podcast drills deep into the minds of Chief Product Officers from Cisco, Lovable, Perplexity, Shopify and many more.
We move beyond high-level theory to reveal how top executives actually lead in the age of AI. We dig deep into their real-world decision-making, strategic frameworks, and the operational playbooks used to build intelligent products.
If you are a VP, Director, or CPO looking to drive innovation at scale, this is your essential listen.
The Product Podcast
Price Like a Pro: Alvaro Morales Unlocks Revenue Secrets | Co-Founder and CPO at Orb | E222
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Join us in this episode with Álvaro Morales, CEO of Orb, as he explores product pricing strategies that align value and revenue. From his start as a software engineer at Asana to his current role leading pricing innovation, Álvaro offers insights into initial pricing decisions and the progression towards complex pricing frameworks.
Learn how pricing strategies impact company growth, the importance of collaboration across departments, and the basics of usage-based pricing models. Discover the balance of choosing value metrics, introducing new pricing to customers, and the concept of reverse trials.
The episode also touches on the future of pricing, billing system challenges, and Orb's approach to simplifying these for customer satisfaction. Álvaro discusses transitioning from seed-based to usage-based pricing, the importance of trust in pricing changes, and how to create value displays that maintain customer engagement.
Learn how to master pricing for your business.
Episode highlights 🚀
(00:00) 🎙️ Intro
(00:56) 💵 Understanding Product Pricing Strategies
(05:45) 📈 "Let's Increase Pricing"
(10:01) 💰 Maximizing Revenue With Usage-Based Pricing
(12:36) ⚙️ Pricing Is Just Friction
(24:23) 🤖 AI Pricing Strategies and Communication
(29:39) 🛠️ Building the Future of Pricing
(30:39) 🎬 Closing Remarks and End of Episode
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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Alvaro Morales
Social Links:
- Find out more about Product School here
- Follow our Podcast on TikTok here
- Follow Product School on LinkedIn here