alicast from Alizila
WPP’s David Roth Talks About China’s Brands
Retail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market.
David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront of advising global brands on navigating markets and absorbing cutting-edge technology.
“If you really want to see the future of technology, of retail, of the combination between on-and-offline is, then China is the place to have a look,” said David.
Alicast spoke to David on the eve of the 11.11 Global Shopping Festival, the world’s largest retail event.
Retail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market.
David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront of advising global brands on navigating markets and absorbing cutting-edge technology.
“If you really want to see the future of technology, of retail, of the combination between on-and-offline is, then China is the place to have a look,” said David.
Alicast spoke to David on the eve of the 11.11 Global Shopping Festival, the world’s largest retail event.