Mondavi's Berny Yang and Lydia Li join Alizila's Adam Najberg to detail how the U.S. wine brand has used compelling content and big data via Tmall to win a rave following in China. Winery videos and sharing a tasting lexicon with customers has educated many a palate in the world's most-populous country.
Mondavi's Berny Yang and Lydia Li join Alizila's Adam Najberg to detail how the U.S. wine brand has used compelling content and big data via Tmall to win a rave following in China. Winery videos and sharing a tasting lexicon with customers has educated many a palate in the world's most-populous country.