alicast by Alibaba Group
An in-depth exploration of China’s vibrant digital landscape, where technology and AI converge to shape the future. Join us as we delve into groundbreaking innovations, emerging tech trends, and the transformative power of artificial intelligence. We'll feature insights and strategies from trailblazing entrepreneurs at the forefront of this revolution. Brought to you by Alibaba Group, a pioneer in China’s versatile tech ecosystem.
alicast by Alibaba Group
How Brands' 11.11 Strategy Can Turn into Yearlong Success
Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands can adopt 11.11-style experimentation and marketing innovations for success in other campaigns on the calendar.
