Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to enter China's markets.
Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to enter China's markets.