alicast from Alizila

UK's Sweaty Betty's Seeks Right Fit for China Expansion

March 16, 2021 AliCast from Alizila Season 5 Episode 2
UK's Sweaty Betty's Seeks Right Fit for China Expansion
alicast from Alizila
More Info
alicast from Alizila
UK's Sweaty Betty's Seeks Right Fit for China Expansion
Mar 16, 2021 Season 5 Episode 2
AliCast from Alizila

Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market. 

Show Notes

Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.