alicast by Alibaba Group

A Lifeline During Covid, China Now Core to German Brands' Growth Strategy

AliCast from Alizila Season 5 Episode 3

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0:00 | 19:07

From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.