alicast from Alizila

A Lifeline During Covid, China Now Core to German Brands' Growth Strategy

March 21, 2021 AliCast from Alizila Season 5 Episode 3
A Lifeline During Covid, China Now Core to German Brands' Growth Strategy
alicast from Alizila
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alicast from Alizila
A Lifeline During Covid, China Now Core to German Brands' Growth Strategy
Mar 21, 2021 Season 5 Episode 3
AliCast from Alizila

From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.

Show Notes

From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.