alicast by Alibaba Group
A deep dive into China's digital landscape. We'll bring you latest e-commerce and technology trends, as well as tips from successful entrepreneurs. Brought to you by the world's largest e-commerce ecosystem, Alibaba Group.
alicast by Alibaba Group
WPP’s David Roth Talks About China’s Brands
Retail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market.
David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront of advising global brands on navigating markets and absorbing cutting-edge technology.
“If you really want to see the future of technology, of retail, of the combination between on-and-offline is, then China is the place to have a look,” said David.
Alicast spoke to David on the eve of the 11.11 Global Shopping Festival, the world’s largest retail event.