alicast by Alibaba Group
A deep dive into China's digital landscape. We'll bring you latest e-commerce and technology trends, as well as tips from successful entrepreneurs. Brought to you by the world's largest e-commerce ecosystem, Alibaba Group.
alicast by Alibaba Group
Charting the Future of Livestreaming in E-commerce
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AliCast from Alizila
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Season 4
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Episode 9
Mark Yuan and Zoe Zhang are the founders of New York-based e-commerce livestreaming consultancy, And Luxe. In this Alicast with Monica Suk, the married couple looks back at the past four years of bringing Western brands and products to life for Chinese consumers and the prospects the model will catch on in other parts of the world.