Selling Old Products to Old Customers is Better than New to New (Fund Subscribe & Save 10%)

Adding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go.

In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selling new and old products to both new and loyal customers.

If you’re not using Subscribe & Save yet, you’re missing out on some easy money. It’s way cheaper to keep a loyal customer coming back than it is to run expensive ads for new ones. 

So if your catalog is getting out of hand and your sales are going nowhere, this video will help you figure out why. 

Let’s keep it simple and sell smarter, not harder.

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Timestamps:
00:00 - Introduction: Overview of SKU Strategy
00:14 - New vs. Old Products and Customers: The Four Quadrants Explained
01:30 - Zulle Kitchen Example: How Too Many Variations Can Hurt Sales
03:20 - Cannibalization: Why Launching More Colors Can Decrease Sales
05:00 - New to Brand (NTB) Metrics in Seller Central
07:00 - Cost Breakdown: Selling New vs. Old Products to New and Old Customers
09:00 - Strategies for Selling Old Products to Old Customers
10:30 - Subscribe & Save: How to Maximize Repeat Customers
11:45 - Conclusion: Key Takeaways for SKU Management