Understanding Match Types and When To Use Them on Amazon

Watch it on YouTube: https://youtu.be/hTVsy0AJv1U

Amazon advertising can be tough, whether you're a new seller or have been selling for years. In this video, we break down the three essential match types—broad, phrase, and exact—and show you how to effectively use them to improve your campaigns. Learn how to choose the right keywords, increase conversions, and expand your market reach with these Amazon PPC tips. Perfect for anyone looking to optimize their Amazon advertising strategy.

#AmazonAdvertising #AmazonPPC #AmazonSellerTips #KeywordTargeting #AmazonFBA #BroadMatch #PhraseMatch #ExactMatch #AmazonMarketing

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Timestamp:

00:00 - Advertising is Hard!
00:24 - Different Amazon Match Types 
00:50 - Broad, Phrase & Exact Match Types Explained 
02:50 - Real-World Example: "Yellow Balloon" Keyword
05:10 - Understanding Keyword Matching Scenarios
06:00 - When to Use Exact Match for Conversions 
07:00 - Phrase Match for Expanding Reach 
08:00 - Broad Match for Keyword Discovery 
09:50 - Choosing the Right Keywords for Each Match Type 
11:00 - Mastering Match Types for Amazon Advertising

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