Get 50% off on your first PickFu poll here: pickfu.com/myamazonguy

In this video, we demonstrate how to run a  @PickFu   test to compare product imagery effectiveness on Amazon. Watch as we find lookalike products, set up the test, and analyze the results to optimize your product listings for better CTR, sales, and traffic. Learn tips on label visibility and simplifying your product images to make them more appealing.

#AmazonSEO #PickFuTest #AmazonFBATips #ProductImageOptimization

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Timestamps:

00:00 - Introduction
00:30 - Finding Lookalike Products
01:30 - Running the PickFu Test
02:40 - Analyzing PickFu Test Setup
03:30 - Discussing Label Visibility
04:45 - Simplifying Product Imagery
06:00 - Viewing PickFu Results

Support the Show.

Explore the potential of TikTok Shop for businesses and how it impacts Amazon traffic. Learn about the power of video content and the challenges faced in logistics. Discover strategies for leveraging TikTok Shop for brand growth.

#TikTokShop #AmazonTraffic #VideoMarketing #TiktokVideos 

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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to TikTok Shop
00:26 - Measuring TikTok Traffic Impact
01:30 - Power of Video Content
02:00 - Importance of Video Content for Brands
03:00 - Potential of TikTok Shop in the US Market
04:00 - Challenges with TikTok Shop Logistics

Support the Show.

In this video, Kevin Sanderson discusses the common pitfalls in Amazon PPC and help you avoid them with expert insights. This video breaks down the importance of focusing on sponsored products, the significance of relevant keywords, and the difference between niche and mass market keywords. Optimize your Amazon PPC campaigns with these actionable tips and increase your sales effectively.

#AmazonPPC #EcommerceTips #AmazonSelling

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Support the Show.

In this client testimonial, Chad, expresses gratitude towards his team at My Amazon Guy, highlighting their hard work and dedication. He explains the behind-the-scenes efforts that go into digital marketing, recent product launches, and how their work impacts real conversations. This video is a testament to the power of teamwork and the importance of meaningful work here at My Amazon Guy.

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In this insightful video, we discuss the current state of profit margins for Amazon sellers, the market maturity of Amazon, and the potential impact of future competitors like Temu and TikTok. We also explore the challenges faced by sellers and what the future might hold for Amazon's marketplace. Join us to get a detailed understanding of the Amazon seller landscape and how to navigate it successfully.

#AmazonSelling #Ecommerce #MarketTrends

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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the Show.

Apply here: https://myamazonguy.com/jobs/

Watch the full show with  @AmazeNation_ : https://www.youtube.com/watch?v=N8pc61VlL5o

How to get hired as a VA at an agency or Amazon brand:
Lead with Value

Don't:
Ask for a job
Beg for a job
DM for a job

Do:
File an application
Comment on the company social media
DM leaders at the company with thoughts on how you can level up the org

Lead with value

Amazon is rigged. 
Sellers and agencies have to find a way to win despite the rigged game.

Your job is to help them win.

----------------------------------------------------

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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the Show.

This is the ultimate guide to promoting your products on Amazon! In this video, we dive deep into various promotional strategies, including lightning deals, prime exclusive discounts, social media promo codes, and more. Learn how to effectively use each type of promotion to boost your product's visibility and sales. Whether you're new to Amazon selling or looking to refine your strategies, this video has something for everyone.

#AmazonSelling #AmazonTips #ProductPromotions #AmazonSeller #AmazonSellerGuide 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction
00:39 - Overview of Promotion Types
01:02 - Lightning Deals Explained
02:22 - Creating a New Deal
03:22 - Prime Exclusive Discounts
05:08 - General Promotions Overview
06:08 - Social Media Promo Codes
07:08 - Percentage Off Promotions
09:22 - Creating Tiered Discounts
10:57 - Brand Tailored Promotions
12:21 - Coupons on Amazon
13:22 - Creating Coupons
14:59 - Subscribe and Save Coupons
15:53 - Reorder Coupons
16:52 - Conclusion

Support the Show.

In this video, we tackle a common issue faced by Amazon sellers: managing the impact of negative reviews on sales performance. We discuss strategies to mitigate the effects of bad reviews, how to handle client anxiety, and the importance of focusing on proactive marketing activities to boost sales. Learn how to navigate these challenges and grow your Amazon business effectively.

#AmazonFBA #AmazonSellerTips #AmazonReviews #NegativeReviewManagement 

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Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

0:00 - Introduction: Solving an Amazon Problem
0:29 - Consistent Sales Growth and a Bad Review
0:59 - Handling Client Anxiety and Focusing on Marketing
1:49 - Proactive Marketing Activities for Sales Growth

Support the Show.

Learn how to harness the power of Amazon Brand Analytics to boost your sales! This video covers everything from understanding customer segmentation to effectively using brand tailored promotions. Know the strategies to target new customers, reduce at-risk segments, and turn cart abandoners into loyal buyers. 

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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Brand Analytics
00:31 - Understanding Customer Segmentation
01:30 - Evaluating Top Tier and Promising Customers
02:45 - Importance of Reducing At-Risk and Hibernating Customers
04:00 - Targeting New and Potential Customers
05:00 - Leveraging Cart Abandoners
06:00 - Promoting to Repeat Customers
07:00 - Creating Brand Tailored Promotions
08:10 - Implementing Promotions for At-Risk and Cart Abandoners
09:15 - Setting Up Effective Brand Tailored Promotions
10:00 - Monitoring and Adjusting Promotion Strategies

Support the Show.

Steven Pope | Strategies for Your Amazon Business Success

STEVEN POPE
Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has​ been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon.
For more information: www.myamazonguy.com

MELINDA EMERSON
Melinda Emerson, the SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is a internationally-known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog, https://succeedasyourownboss.com/​

Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat​, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

The #SmallBizChat​ program airs LIVE monthly on the Melinda Emerson Facebook, YouTube and Twitter Channels.

Broadcast and remotely-produced by Robert Hix with Hixvideo in Gaithersburg, MD.

Support the Show.

Learn about a little-known Amazon campaign strategy that can benefit both small and large product catalogs. This video discusses the Auto Catch-all Campaign, explaining its purpose, setup process, and strategies for low-cost bidding to capture incremental sales. Learn how to add all your products, configure bids, and maximize your budget efficiency.

#PPCHack #AmazonPPC #AmazonAdvertising #AmazonTips 

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Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Auto Catch-all Campaigns
00:21 - Benefits of the Auto Catch-all Campaign
00:44 - Setting Up the Campaign
01:00 - Adding Products to the Campaign
01:39 - Configuring Default Bids
02:30 - Purpose and Strategy of Low Bids
03:50 - Negative Keyword Targeting
04:50 - Dynamic Bids Strategy
05:20 - Naming the Campaign and Budgeting
05:40 - Summary and Additional Tips

Support the Show.

Learn how to navigate brand registry, trademarks, and transferring products from your UK store to your new US Amazon store.

#AmazonFBA #AmazonBrandRegistry #AmazonSeller #BrandRegistry 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Intro
00:40 - Brand Registry for US Store
01:13 - US Trademark Recommendation
01:36 - Transferring Products to US Store

Support the Show.

In this video, Steven Pope and Brand Manager, Aljo, look into the strategies for making a new client's patented knitting needles the top seller on Amazon. They discuss the challenges of launching a unique product, the importance of competitive pricing, and the steps needed to boost initial sales. Watch to learn how to overcome early hurdles in your Amazon selling journey.

#AmazonSelling #AmazonTips #KnittingBusiness #AmazonBusiness 

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Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction and Goals
00:15 - Discussing Client Challenges
00:42 - Product Unique Selling Point
01:00 - Sales Performance and Strategies
01:23 - Pricing Strategy Discussion
01:58 - Detailed Pricing Adjustment Plan
02:48 - Implementing Temporary Price Cuts
03:16 - Expected Timeline and Outcomes

Support the Show.

Find out why Amazon might be selling on your listing and learn how to manage this with specific settings. This video covers everything from auto removal settings, product refurbishment, grading and reselling, to liquidation processes. Gain insight on how to handle unfulfillable inventory and prevent Amazon from selling on your listings. 

#AmazonSelling #AmazonTips #InventoryManagement 

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Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Amazon Selling on Your Listing
00:15 - Understanding Auto Removal Settings
00:36 - Refurbishment of Products by Amazon
01:28 - Grading and Reselling Returned Products
02:32 - Liquidation Process by Amazon
03:32 - Options for Handling Unfulfillable Inventory
04:30 - How to Disable Amazon from Selling on Your Listing
05:01 - Concluding Tips and Advice

Support the Show.

Selling on Amazon is rough, being an agency is even harder.
Here's how my journey began

The first client I signed 6.5 years ago is still with me today
I got them off a LinkedIn post and within 48 hours they signed

They were stuck at 4k a month in sales
Within 90 days I got them to 83k a month in sales

Years later, they are doing 1-mil a month in sales

Here's how I did it:
A lot of catalog work

I loaded about 100 template files to Amazon in under 90 days for one brand.

Why? Because they had UPC issues, and 84 products to launch.

I cleared every single UPC issue (hijacked by the Chinese)
I registered 5 of their brands, build brand stores, and setup the SEO

I was almost in tears trying to fix the template issues and hired an assistant by week 2. 

I really doubt I made money on this client in the first 90 days. But I gave it my heart and soul.

It's become a rallying cry for me. And this client has become a loyal part of my 400 brand portfolio.

Today I manage 800+ million on GMV on Amazon.

P.S. I had 0 design skills and made a brand store then shot a YouTube clip about how I made a brand store and it got 250,000 views on YT generating me more clients than any other activity I've ever done. If I can do it, so can you! (Make content)

#AmazonSales #EcommerceGrowth #AmazonSEO #PPCStrategies #MyAmazonGuy 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to My Amazon Guy
00:17 - Challenges Faced by Initial Client
00:43 - Strategies Implemented for Growth
01:16 - Client Success Story and Methodologies
01:49 - Offering Free Amazon Brand Audits
02:12 - Main Image Optimization and CTR Hack
02:41 - Importance of Traffic and Conversion
03:16 - Understanding Customer Avatar
03:30 - The Power of Specific Marketing
03:50 - Success of My Amazon Guy Agency
04:04 - Outro

Support the Show.

https://sellercentral.amazon.com/gp/headlines.html?ref_=xx_news_favb_xx
https://sellercentral.amazon.com/sns/manage?ref=nslp_all_GEM23NGMH8M8S2UJ_en-US_nslnk_1

Stay updated with the latest Amazon seller news! In this video, Steven Pope, founder of My Amazon Guy, discusses the major update that allows Subscribe and Save for FBM (Fulfilled by Merchant) sellers. Learn how this can boost your conversions, drive repeat purchases, and grow your brand. This video also walks through setting up default discounts and managing pending orders.

#AmazonSellerNews #AmazonBreakingNews #AmazonNews #SubscribeAndSave #FBM 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Breaking Seller News
00:30 - Subscribe and Save Program Overview
01:00 - Benefits of Subscribe and Save
01:45 - Default Discount Settings
02:30 - Managing Pending Orders
03:00 - Setting Default Enrollment Discounts
03:50 - Impact of Increased Discounts
04:40 - Revenue Management and Inventory Control
05:20 - Outro

Support the Show.

Here's a powerful AI hack to optimize your Amazon listings with effective alt text for keywords. Join Steven Pope, founder of My Amazon Guy, as he demonstrates how to create a master keyword list, use AI tools for keyword generation, and apply these keywords in your Amazon A+ content. This strategy can significantly boost your keyword indexing and improve your product visibility on Amazon.

#AmazonSEO #AIHacks #KeywordOptimization #AmazonAI #AmazonAIHack

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

0:00 - AI Hack Introduction
0:15 - Creating a Master Keyword List
0:50 - Using AI Tools for Keyword Generation
1:45 - Implementing Keywords in Amazon Alt Text
2:22 - Using Image Alt Text Viewer
2:45 - Applying Alt Text in Brand Story and A+ Content
3:20 - Demo in Seller Central
3:45 - Conclusion and Benefits

Support the Show.

In this video, we go into the strategies for managing your Amazon PPC campaigns effectively. Learn how to determine when to increase or lower your bids, the significance of cautious negation, and how to evaluate sales performance to optimize your advertising costs. Perfect for Amazon sellers looking to improve their ACoS and maximize their sales potential. 

#AmazonPPC #AmazonAdvertising #EcommerceTips

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
0:00 - Introduction
1:04 - Adjusting Bids for High ACoS
1:55 - Evaluating Sales Performance
2:38 - Importance of Cautious Negation
3:16 - Conclusion

Support the Show.

Join us as we go into the complexities of Amazon Brand Registry, focusing on a real-life case of trademark infringement and packaging issues. Learn the importance of branded packaging and how to handle brand registry appeals. Perfect for Amazon sellers looking to navigate brand registry challenges.

#AmazonSellers #BrandRegistry #EcommerceTips

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-------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction and Initial Brand Issues
00:45 - Brand Registry Revocation Case
02:00 - Importance of Branded Packaging
03:00 - Permanently Affixed Branding Explanation
04:00 - Strategies for Brand Registry Appeal

Support the Show.

Watch the full show here  @amzoptimized : https://www.youtube.com/watch?v=g3AnHcvDWQg

Watch it on Linkedin: https://www.linkedin.com/posts/steven-pope_tune-in-to-episode-15-of-the-agency-operators-activity-7194364675440926721-WvQ5?utm_source=share&utm_medium=member_desktop

In this insightful video, Steven Pope, CEO of My Amazon Guy, looks back into the realities of starting a SAAS Tool for Amazon sellers, sharing personal experiences and lessons learned. Discover why some tech tools thrive while others fail, and get practical advice on balancing investment, development, and profitability in the competitive Amazon marketplace. Whether you're an agency owner or a tech enthusiast, this video offers valuable insights into the dynamic world of Amazon tools and services. 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction
00:55 - Starting a SAS Product and Initial Challenges
01:36 - The Reality of Amazon Tech Tools
02:19 - Calculating Costs for Amazon Tools
03:02 - The Importance of Tools with High ROI
04:03 - Struggles with Building a SAS Tool
04:48 - Potential for Niche SAS Solutions
05:44 - Differences Between Agency and SAS Profitability
06:39 - Advice on Seeking Investment and Managing Finances

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Steven Pope, the founder of "My Amazon Guy," recently guested on the Forbes Books Podcast, hosted by Joe. During the episode, Steven shared the story of his entrepreneurial journey and explained how "My Amazon Guy" simplifies the process of listing and selling products on Amazon. He revealed key strategies for scaling sales, highlighting a success story where he helped a company reach $80,000 in monthly sales within 90 days. Throughout the discussion, Steven offered candid insights into the complexities of selling on Amazon and provided practical advice for launching successful products on the platform.

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Secrets revealed behind effective PPC marketing strategies with My Amazon Guy! In this video, we delve into Auto campaigns, emphasizing the importance of long-term performance and correct keyword management. Learn from real-life data, as we explore how to optimize your Amazon ads without losing valuable historical data. Perfect for both new and seasoned sellers looking to enhance their PPC approach and maximize returns.

#AmazonPPC #KeywordOptimization #EcommerceMarketing #AmazonSellers #PPCStrategy

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to PPC Marketing Strategy
00:45 - Personal Investment and Real-Life Data
01:22 - Effective Use of Auto Campaigns
02:03 - Keyword Negation Misconceptions
03:10 - Analyzing Campaign Performance
04:28 - Continuous Optimization Tips

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Our clients shared their experiences and testimonials about how they discovered My Amazon Guy through YouTube! From problem-solving to learning new Amazon strategies, hear how our detailed videos have helped sellers enhance their businesses.

#AmazonFBA #AmazonSeller #AmazonTips 

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the Show.

Join our stream and ask Steven Pope about how to grow Amazon Agency live!

Few reminders:
→ Make sure your mic and cam are on before joining the Streamyard session.
→ Prefer typing? Drop your questions in the chatbox and we'll cover them live.
→ Have your agency-related question handy for a focused discussion.
→ For Amazon-specific topics, join us on Tuesday for the PPC AMA with Kevin Sanderson or catch the Friday Q&A with Noah Wickham. 

Why is this Agency Owner AMA a game-changer?

Because you’re not just an audience member — you’re a live co-star, grilling Steven Pope with your most pressing agency conundrums!

Set a reminder for June 6, 12 PM ET.

Here’s the rundown:
→ Jump onto the virtual stage, mic and camera at the ready, to ask Steven your top questions in real-time!
→ Prefer typing? No sweat. Hit up the chat box during the stream with your questions.
→ Get the insights you need for agency success — live, unfiltered, and direct from the source.

This isn't just another podcast. It’s a turning point for your agency. 

Be there, be seen, be heard. The streamyard link will be shared tomorrow!

#MyAgencyGuy #AmazonAgency #AgencyOwnersPodcast #AskStevenPope #AgencyAMA

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Follow Alex on socials: https://www.instagram.com/nyezhnyk/
https://www.linkedin.com/in/nyezhnyk/

Want to improve your Amazon campaigns?

Join us for a Tuesday AMA session with Kevin Sanderson and special guest Oleksandr Nyezhnyk, Co-Founder & CEO at Profit Whales.

Why should you be there?

↳ Strategies to boost your Amazon campaigns
↳ Tips to improve your advertising from experts
↳ Get your questions answered in real-time

Don't miss this chance to learn from the best. Save the date and join us!

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips 

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