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We discuss optimizing your Amazon ad spend by structuring campaigns to account for attribution delays, especially between sponsored display and sponsored products. Understanding how Amazon attribution works is crucial for effective Amazon PPC. This approach helps in refining your strategies and improving overall campaign performance on Amazon.

Amazon advertising performance often looks wrong due to attribution delays across sponsored products and sponsored display campaigns. This video explains how buyer behavior, reporting delays, and funnel position affect campaign results and optimization timing. Learn when to optimize existing campaigns, when to test new structures, and why turning off working keywords can hurt results.

Get direct answers on fixing attribution delays and campaign structure before bad data costs real revenue: https://bit.ly/4jMZtxu

#AmazonAds #SponsoredProducts #SponsoredDisplay #AmazonPPC #AmazonSellers

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:22 – Sponsored Products vs Sponsored Display behavior
01:05 – Why attribution delays happen on Amazon
01:55 – How reporting delays affect optimization timing
02:16 – Vendor Central vs Seller Central bid changes
02:52 – Why suggested bids should not be trusted
03:00 – Optimize existing campaigns vs restructuring
03:38 – Testing keywords without killing performance
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