The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Episode 7: Brand responses to Black Lives Matter - Purposeful or Lip Service?
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Vasanth
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Brands today know that they cannot be silent on social issues. Black Lives Matter is no exception. But are brands wading into the topic in the right way? Which brands are a shining example of brand purpose and which are just virtue signaling?