When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there more method to fan-driven brand building?
When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there more method to fan-driven brand building?