The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
My review of BBDO's new global positioning "Do Big Things"
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Vasanth
Last week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.