Breaking Into the U.S. Defense Market: Partnership Strategies for Dual-Use Technology Companies

Belly2Belly

Belly2Belly
Breaking Into the U.S. Defense Market: Partnership Strategies for Dual-Use Technology Companies
Jul 30, 2026
Bill Kenney

Entering the U.S. defense market requires much more than a great product. Success depends on understanding the regulatory landscape, building trusted partnerships, and finding the right route into the market.

In this Belly2Belly episode, Bill Kenney talks with Mathew Woodlee from MDW Trade and Tech Advisors about how dual-use technology companies can successfully enter the United States, leverage innovation ecosystems, and build strategic partnerships that support long-term growth.

Mathew Woodlee, MDW Trade and Tech Advisors
https://www.linkedin.com/in/woodlee/

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Feel free to contact us with any questions

Bill Kenney, bill@meetroi.com
https://meetroi.com/ 

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