Building More Capable Partners: Insights from Craig Patterson

Belly2Belly

Belly2Belly
Building More Capable Partners: Insights from Craig Patterson
Aug 20, 2026 Season 5 Episode 13
Bill Kenney

Most companies focus on recruiting more partners, but what if the bigger opportunity is making the partners you already have more capable? In this Belly2Belly episode, Bill Kenney talks with Craig Patterson, Global Channel Chief at Exabeam, about partner competency, why traditional enablement often fails, and how AI can help partners learn, sell and perform more effectively.

Craig Patterson, Exabeam
https://www.linkedin.com/in/globalchannel/
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Feel free to contact us with any questions

Bill Kenney, bill@meetroi.com
MEET, https://meetroi.com/

Episode Artwork Building More Capable Partners: Insights from Craig Patterson 14:45 Episode Artwork Why Most Partners Never Produce: Insights from Jay McBain 13:02 Episode Artwork Building Partnerships at AI Speed with Cindy Zu 14:27 Episode Artwork Breaking Into the U.S. Defense Market: Partnership Strategies for Dual-Use Technology Companies 15:47 Episode Artwork Founder-Led Sales in the U.S.: Why Hiring Too Soon Can Cost You with Dale Shephard 14:14 Episode Artwork Partner Networks Often Fail Long Before Anyone Realizes They're Failing 14:49 Episode Artwork Getting More Partners Off the Bench with Emily McLellan 12:57 Episode Artwork Reimagining Enterprise Partner Programs: Insights from Jason W. Gallo 14:24 Episode Artwork Partnerships for Native AI Companies with Chris Samila 14:59 Episode Artwork Partnering with AI Companies: Insights from David Winter 14:46 Episode Artwork Avoiding the Most Common U.S. Market Entry Mistakes with Cameron Heffernan 14:28 Episode Artwork Building High-Impact Partner Marketing with HubSpot's Christi Williams 15:00 Episode Artwork Activating Agency Partnerships with Tom Balanda 13:34 Episode Artwork Board-Level Readiness for U.S. Expansion With David Rose 11:21 Episode Artwork Unlocking U.S. Incentives with Upsite’s Kajal Sanghrajka 12:54 Episode Artwork Activating Partnerships with Bongo’s Josh Kamrath 13:36 Episode Artwork Scaling Smart with SeedLegals’ Anthony Rose 14:50 Episode Artwork U.S. Go-to-Market Strategy with Greater Gain Group’s Dan Griffith 14:54 Episode Artwork Building Trust in AI Content with Yana Lapitskaya of YAi Digital 15:00 Episode Artwork LinkedIn Growth With Jimmi Bradbury 14:06 Episode Artwork Navigating U.S. Market Entry with Nelson Mullins’ Manny Schoenhuber 14:55 Episode Artwork Expanding to the U.S. with Enterprise Ireland’s Marisa Mannion 10:27 Episode Artwork Breaking into the U.S. with Thomas Teger 14:31 Episode Artwork Confidence and Guidance in U S Expansion with Neil Keenan 8:13 Episode Artwork Expanding into the U S with Floor Bergshoeff from TABS 11:27