Moving Arizona
Interview with Catherine Alonzo, CEO and Founding Partner of Javelina
In this episode I’m thrilled to interview Catherine Alonzo. Catherine is the CEO and one of the founding partners of Javelina. Javelina is a marketing, communications, and branding firm focused on advancing equality and human dignity through social, political, and economic change. They’re tagline is, “Bring your story to life. Change the world.”
Catherine shares that a changemaker’s job is to tell the story of what’s possible, not what’s missing. She and her team help their clients tell the stories that create inspiration, vision, and hope for making a difference. Their efforts transected the transportation industry through their expertise in developing the branding and communications for transportation initiatives. This includes the successful passage of the T-2050 plan for the City of Phoenix as well as the robust engagement process for Momentum, the plan for which the extension of Proposition 400 (or 400E) is the vehicle.
Catherine shares how to develop communications and engage your audiences with authenticity, relevance, and consistency to make your brand the main character in your story. I hope you enjoy learning more about Catherine and why we are so fortunate to have her and her team of innovators helping to shape our industry.
In this episode I’m thrilled to interview Catherine Alonzo. Catherine is the CEO and one of the founding partners of Javelina. Javelina is a marketing, communications, and branding firm focused on advancing equality and human dignity through social, political, and economic change. They’re tagline is, “Bring your story to life. Change the world.”
Catherine shares that a changemaker’s job is to tell the story of what’s possible, not what’s missing. She and her team help their clients tell the stories that create inspiration, vision, and hope for making a difference. Their efforts transected the transportation industry through their expertise in developing the branding and communications for transportation initiatives. This includes the successful passage of the T-2050 plan for the City of Phoenix as well as the robust engagement process for Momentum, the plan for which the extension of Proposition 400 (or 400E) is the vehicle.
Catherine shares how to develop communications and engage your audiences with authenticity, relevance, and consistency to make your brand the main character in your story. I hope you enjoy learning more about Catherine and why we are so fortunate to have her and her team of innovators helping to shape our industry.