Lubar Executive Education Podcast
A curated collection of tools, concepts, and ideas to help all leaders make a larger impact and move forward on their personal leadership journey.
Lubar Executive Education Podcast
Automating Marketing
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Michelle Nedelec
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Season 5
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Episode 20
In this episode we talk with Michelle Nedelec, founder of Awareness Strategies about helping business owners and leaders understand digital marketing and automation so that they can regain the freedom and profits that they went into business to discover.
During our time together we discuss :
- How marketing automation can help leaders who don't have the expertise or resources to support a marketing team.
- Identifying the types of marketing activities should you be looking to automate and which ones you might want to stay away from.
- Responding to the thought that automated marketing is too impersonal for your "high touch" customer support model.
- Setting expectations around cost, time, and results for new automation initiatives.
As a special thank you to our audience, click the link below for a free website audit and receive a report of all the things that your site does well, and the things that could be improved. https://www.AwarenessStrategies.com/website-audit