From Molecular Biology to Photography: Jasmeet Singh’s Journey in Corporate Headshots

Ever wondered how a CEO transitions from a world of molecular biology and tech startups to heading a thriving photography business? Join us as we uncover Jasmeet Singh's incredible journey from science to the shutter, where his teenage passion for photography evolved into a successful career as the CEO and chief photographer of 415 Headshots. You’ll hear firsthand how a stopover at a tire shop unexpectedly equipped him with core skills for his future venture. Singh's story is a testament to the power of passion and adaptation. He shares his strategic insights into client acquisition through savvy SEO tactics and the art of creating a warm, welcoming environment that makes each photo session a breeze. His journey is a captivating blend of calculated risk and relentless pursuit of learning.

Take a closer look at San Francisco's bustling corporate headshot scene and discover how Singh strategically positioned his business to cater to the city's dynamic workforce. Offering quick and affordable 15-minute sessions, he strikes the perfect balance between high-end and budget photography, meeting the needs of startup professionals and established firms alike. We also explore Singh’s thoughtful market research-driven expansion across California, tailoring services to diverse clientele from creatives in Sacramento to corporate clients in San Francisco. Plus, learn how he’s incorporating video services to meet rising dema

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Chapters

• 0:02 From Science to Photography
• 8:39 Corporate Headshot Photography Trends
• 19:53 Market Research and Professional Headshots
• 20:01 [Ad] The Profitable Creative
• 20:45 (Cont.) Market Research and Professional Headshots

Transcript

Erin Manning: 0:02

Welcome to the Dead Pixel Society podcast, the photo imaging industry's leading news source. Here's your host, Gary Pegeau. The Dead Pixels Society podcast is brought to you by Mediaclip, Advertek Printing and Independent Photo Imagers.

Gary Pageau: 0:18

Hello again and welcome to the Dead Pixel Society podcast. I'm your host, gary Pajot, and today we're joined by Jasmeet Singh, who's the CEO and chief photographer of 415 Headshots in San Francisco area. Hi Jasmeet, how are you doing today?

Jasmeet Singh: 0:34

Hey Gary, how are you? I'm doing well. Thank you for asking.

Gary Pageau: 0:38

So you've got an interesting story about how you got into the business. You've always wanted to be a photographer, but you didn't start out that way. What was your first foray into the business? You've always wanted to be a photographer, but you didn't start out that way. What was your first foray into the business world?

Jasmeet Singh: 0:51

Into the business world? That's a good question. You know what? Actually? I'd like to kind of set the stage a little bit. Sure, absolutely. It's not like I jumped into photography. I've been doing photography since seventh grade. My high school had a black room or dark room and I've been practicing film photography since I was in high school Stopped. So that preludes the context I'm about to give. So in college I chased molecular biology and, believe it or not, it's actually a very creative field, really Well, most people won't think about it that way. After college I joined a couple of startups in the Bay Area. I worked with Frisper Technology, worked at Big Tech as well. I got a, a publication, got some patents in my name and what I found was that once a company scales past 30, 40 people, it gets there's a lot of red tape involved and you can't be as creative as you could be early on. So three to four companies. One day I walked into work and I looked at the boss and I said you know what, today's the last day I quit today.

Jasmeet Singh: 2:08

And they asked me what I do and I said I have no idea. So I actually I called my buddy up who owns a tire shop, and I changed tires for six months and people looked at me like I was crazy. Yeah.

Gary Pageau: 2:21

That's quite the career shift, going from molecular biology to changing tires. And which molecular biology is creative? How creative can you be changing tires?

Jasmeet Singh: 2:32

I honestly I'm not a creative field, but this is where the photography comes in. Is that my camera and take photos of cars, people's customers, whatever. And people loved it so much they would egg me on and say you have to do this like full time. I was like you know what, let's sell it Start. So I put myself up on you know those gig websites, thumbtack. I forgot my first lead off, charged $40 for a two hour photo shoot. I got some. I got some really good headshots out of that one. Surprisingly, I've been doing full photography, full time for four years now. People still point at that photo and ask me to take that Like they're, like I want to look like that. And then, believe it or not, that was my first paid photo shoot for $40.

Jasmeet Singh: 3:19

So put myself on those gig websites and I, you know, crashed at my parents. So I was totally just starting afresh and what happened was I was like okay, so I know how to take photos. I would practice on all friends, clients that would willing to pay me such a low price. I practiced for a good about eight, nine months. I found a mentor that was really good in photography, who taught me how to use studio lights, how to use them outdoors, indoors. And once I got good at this, I was like okay, so the biggest thing I'm missing here is clientele. And you know, as a science brain, I kind of, you know worked backwards.

Jasmeet Singh: 3:58

I went on Google, I got, you know, a SEMrush for SEO, saw how much traffic competitors were getting and what prospective clients were searching for, and slowly but surely, I started building my website. And then, in the meantime, parallel to that, a photographer that was popular in San Francisco reached out to me and was like hey, your work is great. I saw your thumbtack profile. I would like for you to contract for me, and what that taught me was I worked with him for about a year. What that taught me was how to actually what clienteles are coming in, how to engage with people.

Jasmeet Singh: 4:37

So one of the biggest things I tell some of my contractors is you can do a good job with a photo, but it's about how you walk a customer or a client through the photo process. That's that's that's key for me. Honestly, you can take a great photo and someone walks out of there like they were stiff or it didn't flow well. So, anyways, I digress. I so no, no, that's perfect. I want to come back to that what I told my contractors and what I learned was no.

Gary Pageau: 5:03

no, that's perfect. I want to come back to that.

Jasmeet Singh: 5:05

What I told my contractors and what I learned was working with different personalities. Some people, you know they're like I don't want to be here, my company's making me come here. I don't want. Like, please don't take too much of my time, I need five minutes, take the photo and leave and I'm like, okay, you got it. In the beginning I was like, no, no, we have to do this angle and this. And the person's like I frankly don't care. Meanwhile there's you still have to make them look good though, exactly, exactly. Meanwhile there's other people that you really have to dig deep. So sometimes my wife is a therapist and sometimes I joke. I was like you know what? I'm somewhat of a therapist as well, because people come in and, frankly, they have insecurities that they don't want to talk about. Right, and these insecurities play a big role in the photo shoot. Like they're like oh no, I like this side of my face, or I I'm worried about my round cheeks or I'm worried about the dimple when I smile and getting. So, going back to the point of how you talk to people, it's about walking them through the process, asking questions that you don't necessarily have to dig deeper. You can kind of get a good sense of okay, this is, this is what they like, this is what they don't like. And then working with them, one of the biggest things I mistakes I made early on was okay, this lighting usually works for like 80 of people and I will try to fit everyone into this lighting usually works for like 80% of people and I will try to fit everyone into this lighting or this. And that's where I learned. I was like okay, that's where I learned. Like, different body structures, different body shapes, the face shape you don't believe it. How deep your eye socket is makes a big impact. You might use a beauty dish to kind of hide your double chin, but if you have someone deeper eye sockets, you came into the people's. So, yeah, stuff like that. I learned working with that. I call that raccooning. Yeah, exactly, exactly, yeah. So stuff like that.

Jasmeet Singh: 6:54

I I learned working with that contractor luckily it wasn't on, you know, I I got a practice on someone else's reputation, not mine. In that year I learned seo really well and I ranked. I was immediately like eight to nine months again, I didn't hire any contractors. I just learned this just using SEMrush analyzes, competitor, analyze competitors, websites. I would watch a bunch of YouTube videos and I would read Google documents created my website where I was ranking number two on Google I think I'm still in for headshots in San Francisco, or professional headshots San Francisco and from there it was like everything just took off. So I went pretty much I surpassed the salary I was making as a scientist and I've been doing this full time for about three years now. Um, okay, I'm on my brand. So, and all that practice and the experience I had early on paid off.

Gary Pageau: 7:44

How did you decide to go with the 415 Headshots branding? Because it's obviously you're going kind of with kind of like you know the local area. You've got the trolley and the streetcar in your logo, so you're kind of really identifying that. But it's really not you and a lot of photographers, especially portrait photographers, really sell their personality. What was that decision about?

Jasmeet Singh: 8:14

That's a good question. Honestly, I was not thinking no, but there is some logic to it. So the logic is I actually did some business analysis, if you may. What sells in San Francisco? What sells in San Francisco? So it's not like I'm selling actor photos or actor headshots or am I doing this.

Jasmeet Singh: 8:29

It's most of like the big hitters in San Francisco corporate photography, whether it's event photos, headshots, et cetera, or weddings and families obviously it's everywhere. Headshots had to be in the name for me because that's what I was good at and I know corporate photography is gonna take off. And then another thing is when for me, this is what, the way I was thinking about it is companies usually most of these people are doing conferences or they're doing off sites or they're doing a once a year meeting in san francisco and they're we just want a local San Francisco photographer that's going to do like an amazing job. So for me I was kind of catering to like the corporate world per se. Right, I'm like, yes, I'm local San Francisco, we're doing this and we're doing headshots, so kind of fits the bill for those corporate clients. So yeah, that's how I came up with four or five headshots.

Gary Pageau: 9:23

What percent of your business is like the headshot thing? Is that all you do?

Jasmeet Singh: 9:28

I did that 100% for the first year and a half and there was enough business.

Gary Pageau: 9:31

I guess my thing is there was enough business there too.

Jasmeet Singh: 9:34

Yeah. So that's exactly why I did my business research first and I was like, yes, you won't believe it, it's weird. Friday nights at midnight I'm getting like three requests for headshots. I'm like what's going on? It's like, and it it's weird. So there is a lot of clientele. So the reason is because San Francisco is such a revolving door of professionals coming in and out there. When you think about it, there's a lot of venture capital money being poured into startups constantly or like, for example, the whole AI trend happened. So there's a lot of companies, startups getting AI funding and they need headshots. So it's an evolving door in terms of professions, professionals coming and going, conferences happening. You won't believe the amount of times someone messages me like I need a headshot literally the next hour because I have a conference and I need to look presentable because apparently my photo is going to go on a presentation. So there's a lot of business to go around and especially the fact that there's a lot of competitors as well.

Gary Pageau: 10:32

Let's talk a little bit about the competitive environment, right, because your relativity knew the market, so it didn't look like you. You leverage your existing contacts, you, you know, build it from the ground up. You did some seo magic and things like that, but you know, in the competitive environment, I mean, you're basically competing against, in some cases, the iPhone, in some cases, ai and all these other tools, right? So tell me a little bit about what it's like competing in that market.

Jasmeet Singh: 10:56

So this is where it gets you know nitty gritty. Some photographers are out there that provide headshots and they're providing like $700 headshots, right, and it's all about when it gets to this point. It's about skill and pricing and, like a venn diagram situation there, some of photographers are providing like $100 headshots. I think there's a studio called $99 headshots or something like that. Pricing is one. Uh, second is skill. I like keeping that in mind of like the different looks you can do. You're not just going to do a studio or outdoor. That's one thing.

Jasmeet Singh: 11:28

So what I did in terms of competitors is I kind of made myself a lucrative enough. I made myself accessible. So what I'm what I mean by that is I offer a 15 minute session. It's 209. So if you're a professional and you're looking to elevate your online presence, you're not spending 50, 500, 600 and also, at the same time, you feel like you're getting a good product because you're not paying a hundred dollars. You see my portfolio. I've actually this week, I just got my headshots featured on tech crunch and bloomberg, so I have these publications where, yes, my headshots are on these reputable websites. So people feel like they're getting a medium, they're like we're we're getting the professional headshot. Granted, it's only 15 minutes, but you're getting what you need and then you can leave. What I miss out on are people that are willing to pay the $700, $800 and they're getting a two-hour session. I'm missing out on that market, but I do that strategically. In my business, I'm focusing more about volume and quality at once.

Jasmeet Singh: 12:35

This is just high quality, low volume.

Gary Pageau: 12:38

Yeah, no, I get that. I mean it's an interesting way to approach that. Is that because you would have trouble maintaining a session for two hours? Because it seems to me like you're more like process get it in, get it done, interact, be friendly, get the expression, and then you don't need two hours for that.

Jasmeet Singh: 13:01

So yeah, so the reason I priced it that way at first. I was doing one hour sessions when I first started up and I often found that most people it's, it, wasn't me People were done about at the 30 minute mark, right, like I got what I wanted. Can we wrap this up? And I would have multiple people coming up to me like I know, this is one hour. I don't want to be here for one hour. Can we just get that leave?

Jasmeet Singh: 13:25

And because most of these again, like I mentioned, it's just like the LinkedIn or if it's like the internal tools, I don't have a problem maintaining a session for an hour and a half or two hours. I love it. Frankly, I get to use all the different for me. I always tell people a photo shoot is like a science experiment for me. I don't have any lighting setup. I look at you, I look at your facial features and then I set the lighting up according to you and look for.

Jasmeet Singh: 13:52

I love that personally, but most of my clienteles are like we're. We're not in it for that. We just need to just update something. However, this is the flip side is when you go to, when you go to portraits and portrait like branding portraits when people have their websites or their business owners or a boutique, finance firm or law firm. That's when I'm doing the hour sessions, because then they're like hey, we're a team of two people or three people, we need to cater to xyz. We need to have different looks for different platforms. That's what I'm focusing on, that and, frankly, I need to actually market towards that a little bit more.

Gary Pageau: 14:33

But I have yeah yeah, because that is I was looking at, like the flavors I guess is what I would call it of head shots that you have. You know you don't have the vanilla, chocolate or strawberry. I mean, you've got the uh, you know, the rare headshot, the team headshot, which is what I think you're talking about. Right, the team headshot, which is where you want to keep a similar look across, because it may be, there may be six or eight or twelve all, and you don't want different backgrounds and different looks, right?

Jasmeet Singh: 15:02

right, and then it also comes down to posing. So that's one thing I learned a lot is, when it comes to the headshots itself, that's fine, and I I learned this like like about a year and a half ago people love, love being micromanaged. They love it because they don't know what, what to do, what angle suit them. So the difference is, when you're doing that hour and a half to two hour session, it's not even just the backgrounds, it's about the posing. So some like, for example, your arms are shorter than like for your torso, you can't really cross your arms, right? I don't want to force you into that, so people are that's an example. Or like, if your neck is longer, I don't want you to kind of like lean over a little bit, like see, like, your long neck, uh, stuff like that.

Jasmeet Singh: 15:45

It's just I I noticed that with those hour and a half to our sessions, it's more about posing than it is actually just taking the headshot and the photos, right, that's that's what people are craving for, those hour sessions, and I love doing that too, too. Again, it's just a different. That's more, for you have your website. You may be a therapist, for example, and you're doing different poses and making yourself look warm and comfortable, showing your clientele different looks versus just the classic gray background headshot for finance.

Gary Pageau: 16:12

And another niche on these is the dating headshots, which, for those on the apps and things, so is it. Is it the same pricing? Oh, no, no.

Jasmeet Singh: 16:23

So, so this I love dating headshots. Man, you won't believe it. I call it headshots. I need to change the name to portraits or something. So what this is. It's a very interesting market here and I need to advertise this again.

Jasmeet Singh: 16:36

I've just been so busy, but what I do is so for dating headshots, I offer a consultation call. So I call, we hop on a call for about 30 minutes. I figure out your personality, so I'm like are you more introverted and extroverted, like going out, what do you want to showcase on your dating profile? And I work with matchmakers, so sometimes a match, we have a three-way call and the matchmaker is is there, and it's like, hey, I need, I need to convey X, y, z for this person's dating profile. Wow, what are you interested in? Certain venues? Like, what kind of clothes do you wear, et cetera. And then what we get off that call if they're not working with a matchmaker, then I take it one step further is I have a stylist that I work with. So what I do is based upon your personality and what you've conveyed to me, I will pick out four to five different outdoor locations that would suit your personality the best, and then my stylist does is. She goes on different websites or like the mall nearby and like, picks out wardrobes for the person to wear for each location and we don't buy them. That's on the person, because I don't want to deal with the sizing and whatever. So the person goes, buys the clothes. They agree like, okay, I like this they.

Jasmeet Singh: 17:45

They show up to that session, so like, for example, if someone wants to, you know, be like an easygoing fun, like extroverted look. I'm like, hey, let's go to the embarcadero farmer's market on saturday morning. Let's get some casual shots of you, you know, getting your groceries, stuff like that to make it look warm, and you know, like like everyday kind of look. Then we might switch outfits, put on something like a little bit business casual and let's go to a wine bar, like in enacting, like a half hour type of situation. And we do this for four to five different looks, because that's usually what people are looking at and we focus on mainly is like the first look, um, the first photo they're going to do, and then, yeah, so that the pricing for that is close to a thousand dollars. Again, it depends on how many looks you're going for. And then, if you want hair makeup, which most individuals do. It's an extra cost, but yeah, it's very boutique service and it's very hands-on and people love it. They always message me back. They're like hey, thank you so much.

Jasmeet Singh: 18:43

I've been getting a lot more matches than I did before. I had one person who actually outsources images to get like A B testing them. It's like how would you rank my previous pictures to the pictures that I took? Yeah, the new pictures are great. That's a very Silicon Valley thing to do. Oh, of course, of course. And the last thing, I got this comment from someone who, after the dating headshots, he messaged me. He's like hey, thank you so much for these photos. I've been on a lot of first dates, but what's happening is I can't really make it to a second date because my first dates always fall through, because because the photos they look great and when I come in like I don't know how to do small talk, do you offer dating coaching?

Gary Pageau: 19:26

and I was like I was like I know your wife could help with it because she's a therapist right maybe?

Jasmeet Singh: 19:31

yeah yeah, we've talked about that before and I was like you know that's? That's just a whole can of worms. I do not want to open yeah.

Gary Pageau: 19:40

So hey, you did the job. You got the first date. The second date's up to them, right yeah, exactly, yeah so you serve different geographical areas too, not just markets, but so, like it says, you have four here. I mean, are all these studios per se? Are just geographical locations that you are trying to reach?

Jasmeet Singh: 20:37

so I have a studio in san francisco and I have a studio in sacramento, alo alto, in san jose. I offer a location because of again, after doing market research there's a lot of finance law firms, venture capital firms in san jose and paul alto, and then we'll drive out there and set up and take care of all that. That also is more for seo purposes, but I do notice that I get a lot of hits from those websites because I usually from like from paul alto, san jose I usually most of my clients are like, hey, we actually do need you to come and set up and take care of everything. That's that, yeah, but full time. Sacramento and San Francisco.

Gary Pageau: 21:17

And I noticed that they offer different services. Like Sacramento is really more full featured, it's still sort of the headshot ish thing. We also do some video and some other stuff there too.

Jasmeet Singh: 21:35

Yeah. So again, market research here. Sacramento has a lot more actors, has more of an acting and modeling scene and a lot, a lot more creative scene. So there's a lot of creatives here that require the videos, and I'm actually going to extend that out to San Francisco. I'm trying to figure out the best way to do it without interrupting my SEO. So Google doesn't just penalize me for just saying your name's headshots and I'm doing videos. So because what happened is I found a buddy who's we're gonna try to partner up or we're trying to figure out the structure for this who's super, super good at uh videos, wedding videos. He's done for a while. But what happened is my clients. They're like, hey, your photos are great and we, because I capture, what ends up happening is, if I do the headshots, they love me. Like can you capture? Like our next holiday party or our next, we're having a conference.

Gary Pageau: 22:21

We need to capture action shots of, like, the team engaged or even just like those things where people just sit and talk about their company, I mean that's like a video portrait kind of thing exactly so I.

Jasmeet Singh: 22:33

So then I started doing all of that and, believe it or not, like I did, stock images for Fortune 500 companies that they use all over their website and internal tools, where it's like the classic they're in a conference room and everyone's engaged. And then what happened is I started getting requests Can we please offer videos as well, because we need to use this, like we have training videos. So we're doing images, let's just do the videos there at the same time. So I found a buddy who was a friend for a while. I never really thought to bring it up because he would only do weddings and then, slowly but surely, he started corporate gigs and now we're doing it together. I haven't fully advertised it yet because I'm building up a portfolio to showcase and it kind of frankly, it sucks a little because most of the videos I shoot they're supposed to keep it hush hush.

Gary Pageau: 23:21

I can't share them because I have oh sure information so I I saw it.

Jasmeet Singh: 23:26

It. You know it's kind of a double-edged sword, like I'm getting business but I can't advertise it, so so I'm kind of running it. That's what happened, right yeah, that's why, for sacramento, it's easy for me to to showcase, because sacramento offers more creative artistic videos I can showcase. That is for small businesses and they're they're not really adamant about privacy, so so what about the like, just the standard linkedin headshot?

Gary Pageau: 23:53

Everyone's got that. I always like to ask people who do shoot those kinds of things Like should you go for more of a natural look or get one that's touched up or what's cause? I mean, there's so many tools out there where people are just like eliminating every possible blemish and every possible thing and it's almost, I wouldn't say say ai generated, but they don't even look real yeah, um, avoid the fake look, my rule.

Jasmeet Singh: 24:19

I mean, you're updating your linkedin profile. You're doing this to network, right, whether you're getting a new job, whether you're getting a promotion, you're everyone's gonna see you. Or in the like, after this, you're setting yourself up to meet people, like, again, if you're getting a new job, you you're going to go into a job interview. First thing is, you know they look at your LinkedIn picture and if it doesn't look like you, they're definitely going to be thrown off. By simple rule, don't make it look fake. However, do some touch ups to make it look actually professional. So, removing the flyaway hairs yeah, obviously removing. If you have something in your teeth, if your lipstick was off a little bit, stuff like that I do. Touch up the skin Again, I make it look natural. I leave some of the eye bags. I leave the lines near the smile yeah, I leave that stuff in there, or else it just looks very, very manicured, it just seems like because those tools are so prevalent now on an amateur level, right?

Gary Pageau: 25:19

People just scroll through LinkedIn and it looks like the cartoon network yeah, exactly, yeah, yep, yep.

Jasmeet Singh: 25:25

and you, you know what there is. I do run into someone like maybe one out of ten times they do specifically ask for that and again I, I double check I'm like I'm like, are you sure? Like you want this? Yes, I do. And I was like okay. So I mean I can't. I mean the customer is always right. So I'm like I'll, I'll give you what you asked for, but be careful, what you ask for you just might get it. Yeah, yeah, I mean, especially my, my biggest thing if you're a realtor, I'm sorry, please make it more natural, because you are definitely going to see a lot of people. That's for me, like, if you're a therapist, you're, if you're a therapist, if you're a realtor, for, like those two professions, I usually get a lot of people coming in for headshots and try to keep it more natural. Um, when it's someone like a lawyer, for example, I feel like you can get away with it looking a little bit more manicured. Usually people are just giving you a phone call.

Jasmeet Singh: 26:22

actually, if you're one like patent attorney, you're, you're just, uh, an emoji, or you're just a picture on someone's slack channel, like no one's the most of these people more than likely working from home, and the reason I know they're working from home is I've had a couple lawyers come in um and they're wearing basketball shorts and they're wearing a blazer and a suit and tie on top. They're like I work from home. I no one really sees my face. I'm just doing this because my company asked me to.

Gary Pageau: 26:44

So I was like, okay, and you're fine, fine with that. So I guess what I've learned from you in this is kind of interesting is one is you know the the market research to determine the markets you wanted. That was going to a be something that was going to be of interest to you, right as a creative pursuit, but also there was a business there, right. What were some of the tools you used for doing that marketing research?

Gary Pageau: 27:08

semrush, I think was the biggest one so you're basically looking for what people were searching for right, exactly, yeah.

Jasmeet Singh: 27:18

So it's like, if I'm looking up like acting headshots in san francisco, it had a lower volume than professional corporate headshots or company headshots. So that's one. The second thing, again, I worked in the corporate world so I knew how prevalent these headshots were, so I had some sort of insight into that. That's number two. Number three was the fact that we're in such a revolving door of companies in the Bay area A lot of turnover. Exactly. It's not just the individuals, it's the companies. So I'm going to an offsite or a company's office because they're like, we just got funding yesterday or you won't believe it these incubators. They're getting constant, they're getting bombarded with entrepreneurs. They're like, hey, I want to start a company and I mean I don't know if they're going to IPO, but I definitely know that they're probably going to get to two, three employees and then they'll need headshots.

Gary Pageau: 28:08

So do you create a headshot with the regular shot and then with the open to work overlay as an option?

Jasmeet Singh: 28:16

Oh no, that's hilarious. No Work overlay as an option? Oh no, no, I don't do that, but you'd be surprised. So when there were a lot of tech layoffs, this year I did get an influx of I am looking for a new job. I need a headshot. I definitely got a huge influx of those.

Gary Pageau: 28:32

That's too bad, but I mean as everyone was singing in the news, there were lots of layoffs in the tech industry.

Jasmeet Singh: 28:39

And at the same time a lot of people were getting hired for AI startups, so it was kind of a mixed bag.

Gary Pageau: 28:44

Last thing, what do you think about some of these AI tools on the generative side not just for the touch-up side, right, because that's like using Photoshop, which it's just a tool to my, but I mean people were like using they'll put their face into a Gencraft or whatever and they'll create like an AI version of themselves. I mean, I mean, obviously I I think they look cartoony and weird, but what do you think?

Jasmeet Singh: 29:10

So I think it's great, you know in a sense. In a sense. So if you are a professional, personally, if I was 21, fresh out of college and I'm like I get paid I'm at the bottom of the barrel in my salary level I'd be more than happy to pay 20 bucks and get an AI headshot, If and if, and only if, it's like I'm using it just for LinkedIn and it's super small and tiny and you can barely kind of see it. Again, here's the caveat Would I make it look cartoon? Would I be happy if it was cartoony? Absolutely not.

Jasmeet Singh: 29:45

I believe in the next two to three years it's definitely gonna get better. If I'm talking about two, three years and the quality of that headshot, I'd definitely use it. However, on the flip side and I think it's great for that use case, but on the flip side, if you wanted to create and and everything is about authenticity I feel like in today's day and age, um, if you wanted to create an authentic look or an authentic branding of yourself, as if you're like a chef and you know I'm taking I've done this before for a chef, I've done chef headshots they're in the kitchen and they're whipping something up and they're like. You can see the intensity on their face and making it beautiful. For that, I believe AI won't represent your authentic self and I believe for that you definitely need camera, lights, action, and I don't, I don't believe AI will replace me with your skill and your interest, you got to have you there too, right?

Jasmeet Singh: 30:41

Yeah exactly. Yeah, I mean, AI is good and it has its place Awesome.

Gary Pageau: 30:46

So people are interested in more information on you and your company. We've said it several times this is probably going to help the SEO even more, but where can they go for more information about your company?

Jasmeet Singh: 30:59

the SEO even more. But where can they go for more information about your company? Yeah, www.415hatshotscom. I haven't uploaded the blog yet, but I'm actually working on that right now and I'm going to be posting more relatable stuff, so keep out, keep a look out.

Gary Pageau: 31:12

Well, listen, it's great to meet you and hear more about your business. I learned a few things, so that's always a great, a great outcome of these. So good to see you and maybe next time I'm in the Bay area I'll check it out.

Jasmeet Singh: 31:21

It only takes 15 minutes right. It only takes 15 minutes.

Gary Pageau: 31:25

Thank you much.

Jasmeet Singh: 31:26

Thank you.

Erin Manning: 31:29

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