Counter Programming with Shira & Arielle

We're Back! Counter Programming on Between Two Mics with SquadCast

Shira & Arielle

Hello Counties! It's been a minute but we're back with a feed drop!

We were recently interviewed by the co-founders of SquadCast.fm, Zach Moreno and Rock Felder, on their podcast, Between Two Mics: The Remote Recording Podcast.

They asked us to join them because when we wrapped season 2 of our podcast, Arielle posted this epic tweet thread about podcast marketing. In it, Arielle writes about how in just 14 months, with no network backing, no ad budget, and a niche topic, we were able to reach 100,000 downloads for the podcast. In this interview, we explain how we did it. We also discuss how Counter Programming came to be, we talk about our friendship, and lots more. 

We hope you enjoy it. 

We've missed ya, Counties!

Sneak peek of what we discuss:

  • Clear and concise messaging AKA over-communication
  • Strategic promo & social swaps
  • Pitching AND catching
  • Sporadic guesting
  • In-app placement

This episode is longer than usual but it's worth it!


Extras


Thanks, as always to Daniel Tureck and Caio Slikta! Follow us on Instagram!