The Second Degree with Emily Merrell
The Second Degree podcast with Business Coach and Second Degree Society Founder Emily Merrell, is the podcast where we grill our guests about the things that make them tick and find out how human connection plays a role in their life. This in depth style business podcast is helping ambitious women reflect, learn actionable skills and stay inspired by the stories of others while looking inward at their own stories as they carve their path in this world.
The Second Degree with Emily Merrell
Mastering Meta: From Ads to Results with Meghan Hardy
In this episode of The Second Degree, host Emily Merrell sits down with marketing expert Meghan Hardy to demystify the world of Meta (formerly Facebook and Instagram) ads. Together, they delve into the complexities of running successful ad campaigns, the importance of a solid marketing foundation, and the power of strategic thinking in the digital landscape. Whether you're just starting out or looking to optimize your existing strategies, Meghan’s insights will empower you to take control of your Meta ads and drive real results.
What You'll Learn:
- Meghan breaks down the difference between traffic ads and conversion ads, and why each serves a different purpose in your marketing strategy.
- Learn the critical elements that need to be in place before launching a Meta ad campaign, from knowing your audience to ensuring your website and email marketing are up to par.
- Hear about a real-life example of how Meghan helped a wellness coach optimize her ads and increase lead conversion by over 30%.
- Meghan shares her journey from managing Meta ads in-house to teaching others how to master them, highlighting the importance of understanding the data and avoiding common pitfalls.
- A candid discussion on the challenges of working with marketing agencies and how to ensure your business doesn’t fall into the "marketing bro" trap.
To learn more about Meghan Hardy, visit her website Happeningideas.com and follow on instagram at happeningideas
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